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    DSP TCO Calculator

    Compare three-year SaaS DSP fees and licensed component costs using your own inputs.

    Review the formulas, sources and assumptions

    Your Parameters

    1,000,000,000

    Scenario input, not a vendor quote. Implied monthly media spend: $1,000,000.

    15%

    List totals: $950,000 for one component, $1,750,000 for two, $2,500,000 for three. Confirm your configuration in a written quote.

    Advanced inputs

    $95,000 per component per year after the included 12 months. No mandatory recurring license or update charge.

    $250 per hour. Each actual request needs written approval and is capped at 40 hours; larger work requires a separate Statement of Work.

    Three-year platform costs
    SaaS$5,400,000Licensed$1,310,000

    Model outputs using the current inputs and exclusions below.

    SaaS DSP Platform Fees

    Monthly$150,000
    Annual$1,800,000
    3-Year Total$5,400,000

    AdSovereign On-Prem

    Monthly Infrastructure + Tuning Budget (Year 1)$10,000
    First Year, Including License$1,070,000
    3-Year Total$1,310,000

    "Difference at these inputs, platform fees only"

    $4,090,000
    75.7% lower platform cost over 3 years.

    How to Read This Comparison

    This is an illustrative DSP platform cost comparison, not a complete operating budget or a promise of savings. Media spend is excluded from both totals; its value is used only to calculate the SaaS platform fee.

    • SaaS monthly fee = monthly impressions ÷ 1,000 × media CPM × DSP fee percentage. No additional markup is assumed.
    • Licensed platform = one-time Component Fees + 36 months of infrastructure + three annual Tuning budgets + two optional advisory renewals, if selected.
    • Current scenario: $950,000 licenses + $10,000 × 36 infrastructure + $0 × 3 Tuning + $0 advisory renewals = $1,310,000 over three years. Optional annual advisory cost after year one: $0.
    • At the selected component count, using the default operating inputs, SaaS fees are $150,000 per month; 1 licensed component plus infrastructure totals $1,310,000 over three years, with optional advisory and Minor Tuning unselected. These are calculation examples, not measured customer results.
    • Add staffing, migration, integrations, data/identity fees, financing, taxes, unlisted modules and any separately contracted work from your actual contracts before deciding.
    • QPS is a sizing requirement, not a dollar conversion. Use infrastructure requirements to estimate the infrastructure budget you enter.

    Compare published pricing and the economic fit criteria, then review your inputs with your operating team.

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