PetSmart retail media network: what we could verify in November 2026

PetSmart is one of the largest US pet specialists, and it has no documented ad business. Two large rivals do sell media: see the Petco retail media and Chewy Ads profiles. PetSmart has the usual raw material for a retail media network. It runs more than 1,680 stores and a loyalty base it puts at 70 million members, and its grooming and pet hotel services bring customers back (PetSmart).

It also has history in online pet retail. Its own timeline says PetSmart bought Chewy in 2017, two years before Chewy went public (PetSmart).

Organisation is the place to watch. In August 2025 PetSmart named Jesica Duarte executive vice president and chief commercial officer, over merchandising, marketing, digital and proprietary brands (P2PI, 4 August 2025). Any advertising business would sit within that remit, but PetSmart has announced none.

We could not verify any paid formats. PetSmart sells through its website, app and stores. If it sells sponsored products, display or store media to brands, it has not published them. The onsite, offsite and in-store comparison explains what to request if it does.

Treats Rewards gives PetSmart identified purchase data. In March 2025 it ran "Treats Rewards Members Month", with points offers and a sweepstakes for members (P2PI, 25 April 2025). We found no policy on whether Treats data builds audiences for other brands.

Not verified. Ask whether results would be closed-loop, whether store sales count, and which attribution window applies.

1. Ask your PetSmart merchant or category team whether paid media exists and under what name.
2. Request the format list for the site, app and stores.
3. Ask how Treats data is used and what reports you would receive.
4. Compare terms with Petco and Chewy before committing budget.
5. Agree measurement in writing if a test is offered.

It may suit, if an offer exists:

• pet food, treat and health brands already stocked by PetSmart;
• brands with store-heavy sales that need in-store reach.

It suits less, until details are public:

• advertisers who need a documented self-serve tool;
• buyers who must compare measurement across networks.

• Any PetSmart advertising network, its name, launch date and formats.
• Data use, buying route, measurement and technology partners.
• An AI-drafted entry for a "PetSmart Media Network" on a third-party directory cites no sources; we found nothing to confirm it.

1. PetSmart, "About PetSmart" (accessed 9 November 2026). https://petsmartcorporate.com/about-petsmart
2. Path to Purchase Institute, "PetSmart Names Jesica Duarte as EVP, Chief Commercial Officer" (4 August 2025). https://p2pi.com/petsmart-names-jesica-duarte-evp-chief-commercial-officer
3. Path to Purchase Institute, "PetSmart Gives Its Loyalty Cardholders Extra Treats" (25 April 2025). https://p2pi.com/petsmart-gives-its-loyalty-cardholders-extra-treats