Chase Media Solutions: how JPMorgan Chase sells offers to brands

Chase sells one thing. Every campaign is a cash-back offer in Chase Offers, and a brand pays only when a customer has seen the offer and then buys (Chase Media Solutions). That makes the network behave more like a performance channel than a display network. Attribution is built in, because the purchase is the billing event. The real question for a buyer is whether the sale would have happened anyway, which is why Chase sells incremental lift reports next to its sales figures.

Two engines sell into the same screens. Chase runs its own platform on Figg, which it bought in 2022 (JPMorgan Chase, 3 April 2024). Cardlytics also sells advertising inside the Chase channel and shares billings with Chase. Its agreement was amended in July 2025 to run to 18 November 2028 (Cardlytics 10-K, FY2025). A brand can therefore reach Chase cardholders by contracting with Chase or through Cardlytics. Pricing and reports differ by route, so ask which engine will serve your offer.

The headline numbers need care. Adweek reported 18 billion offers and $12 billion of customer spend in 2024, up 31% (Adweek, 15 May 2025). Chase's own site gives $11.2 billion for 2025 (Chase Media Solutions). The two figures may not use the same definition, and neither is media revenue. Chase has not disclosed what it earns from the business.

The tone has also shifted. At Cannes in June 2026, president Sam Palmer said "restraint" was his favourite word of the week (Beet.TV, 5 July 2026). For a bank, showing fewer offers protects the main product, which is the account.

Onsite. The only format is a card-linked offer. Customers see offers in the Chase app and on the website and tap to add one to a card. They earn cash back when they pay with that card in a store or online (Chase Media Solutions, Solutions). Which offers a customer sees depends on their purchase history.

Offsite and in-store. We found no offsite audience product, no connected TV offer and no in-store media. Chase's data does not leave its own channels in any product it describes publicly. The mechanics shared by all offer programs are covered in card-linked offers explained.

Chase targets on its own transaction records. Brands can aim at three groups: people who have not bought from them in up to a year, lapsed customers and loyal customers (Chase Media Solutions, Solutions). The base is large: Chase reports $1.94 trillion of annual credit and debit card sales.

What stays inside: customer identities and transaction records. Chase states that the business "does not share customers' personally identifiable information" (Chase Media Solutions, About, accessed 9 November 2026). What advertisers receive: offer placements and reports on views, activations, sales and lift.

Chase's privacy notice, last updated in December 2025, says it shares data for its own marketing (no opt-out) and "for nonaffiliates to market to you" (customers can limit this) (Chase, U.S. Consumer Privacy Notice). The rules behind those categories are explained in GLBA and advertising with bank data; the wider set of bank ad rules is in bank advertising rules.

Chase tracks the purchase journey on its own cards and attributes sales to each campaign, online and in store. Brands read results in an always-on Performance Dashboard with downloadable reports on budget use, ROAS, impressions and sales (Chase Media Solutions, Solutions). Chase also provides incremental lift reports.

We found no third-party verification, accreditation or published lift method. Closed-loop reports prove that a cardholder bought, not that the offer caused it. Ask how the holdout group is drawn before you compare Chase results with other financial media networks.

1. Contact the sales team. Chase Media Solutions sells through its own team via the contact link on its site; there is no self-serve sign-up.
2. Pick the audience goal. Choose new, lapsed or loyal customers, based on up to a year of spend history.
3. Set the offer. Agree the cash-back rate, cap, dates and budget. You fund the reward and pay only on qualifying purchases.
4. Check the other route. If you already buy bank-channel offers through Cardlytics, confirm whether that program also reaches Chase cardholders, to avoid paying twice for one audience.
5. Agree the lift test. Ask for the holdout design, the attribution window and the date the lift report will arrive.

It suits:

• merchants that want new customers and can fund a cash reward;
• brands with physical stores, since card data captures in-store sales;
• categories bought often, such as dining, coffee and retail;
• travel brands that can turn a one-off offer into repeat bookings, as Air Canada tested in the launch pilot.

It suits less:

• brands that want awareness formats such as video or display;
• advertisers that need audiences in their own DSP or clean room;
• low-margin products where a cash reward erodes the sale.

• Revenue of Chase Media Solutions for any period.
• Minimum spend, offer funding rules and the fee on top of the reward.
• How Chase and Cardlytics split offer placements inside Chase's channels.
• The method behind the incremental lift reports.
• The exact date Sam Palmer succeeded Rich Muhlstock as president.

1. JPMorgan Chase, "Chase Launches Chase Media Solutions, a New Digital Media Business, Connecting 80 Million U.S. Consumers with the Brands They Love" (3 April 2024). https://media.chase.com/news/chase-launches-chase-media-solutions
2. Chase Media Solutions, homepage (accessed 9 November 2026). https://www.chase.com/mediasolutions/home
3. Chase Media Solutions, Solutions page (accessed 9 November 2026). https://www.chase.com/mediasolutions/solutions
4. Chase Media Solutions, About page (accessed 9 November 2026). https://www.chase.com/mediasolutions/about
5. Chase, U.S. Consumer Privacy Notice (last updated December 2025). https://www.chase.com/digital/resources/privacy-security/privacy/consumer-privacy-notice
6. Adweek, "Chase's Ad Business Drove $12B in Customer Spend Last Year" (15 May 2025). https://www.adweek.com/commerce/chases-ad-business-drove-12b-in-customer-spend-last-year/
7. Cardlytics, Form 10-K for fiscal year 2025 (filed March 2026). https://www.sec.gov/Archives/edgar/data/1666071/000166607126000010/cdlx-20251231.htm
8. Beet.TV, "Restraint, Not Reach, will Define Advertising's Next Turn: Chase Media Solutions" (5 July 2026). https://www.beet.tv/2026/07/restraint-not-reach-will-define-advertisings-next-turn-chase-media-solutions.html