JB Hi-Fi retail media network: Criteo sponsored products, store screens and how to buy

It is built for one category: consumer electronics. Criteo called it Australia's first consumer electronics retail media network, a company claim made in its February 2026 release (Criteo, 10 February 2026). The large Australian networks grew out of supermarkets, where brands sell low-cost items every week. Electronics is the opposite: fewer, larger purchases that people research first. That makes the product page, where a shopper compares two laptops, the most valuable ad slot JB Hi-Fi owns.

The second difference is how the stack is put together. JB Hi-Fi did not buy one platform for everything. Criteo runs the online sponsored products, Broadsign runs the store screens, and Retail Media Works is named as a local partner. Marketing director Gary Siewert said Broadsign's open API let the retailer "select the partners we want to work with" (Broadsign, 22 April 2026). Compare that with Woolworths' Cartology, which sells every surface under one brand. For a buyer, JB Hi-Fi's choice means more than one door into the network.

The store estate matters more than the website here. Online sales were 17.2% of JB HI-FI Australia's sales in FY26, so most purchases still happen in a shop (JB Hi-Fi, 17 August 2026). Siewert said the retailer "already had the screens" before Broadsign arrived. The network turns that existing hardware into paid media rather than starting from bare walls.

Onsite. The first phase sells Sponsored Products on product listing pages and product detail pages. Criteo said display formats were under consideration for later phases. A headphone brand could bid to appear in the listing for noise-cancelling headphones and on rival product pages.

In-store. Broadsign's platform plans, serves, optimises and reports screen campaigns from one hub. It can schedule content nationally, by region or by single store. The in-store retail media guide explains how screen campaigns are counted and priced.

Offsite. We found no offsite product. Neither release mentions audiences on social media or the open web.

The public material says little about data. Criteo's release talks about "high-intent consumer electronics audiences" on JB Hi-Fi's own sites. That describes shoppers searching and browsing, not a loyalty database. We found no statement that JB Hi-Fi shares purchase data with brands or matches it in a clean room.

On screens, Broadsign supports data-driven triggers at store level, such as rules that change content by location. Which triggers JB Hi-Fi uses is n/d.

Brands buying sponsored products get reporting inside Criteo's tools; the exact metrics for JB Hi-Fi are not published. Broadsign says its platform includes campaign reporting "out-of-the-box" for in-store media. Neither release describes closed-loop measurement that links a screen exposure to a store sale. Buyers should ask how in-store results are measured before they commit budget.

1. Start online. Ask your Criteo contact or agency to add JB Hi-Fi as a retailer in Commerce Max for Sponsored Products.
2. Pick your pages. Target the product listing pages of your category and the product detail pages of rival models.
3. Ask about screens. Contact JB Hi-Fi's marketing team or Retail Media Works about in-store campaigns; no public booking page was found.
4. Check display timing. Display was only "under consideration" in February 2026, so confirm what is live.
5. Agree measurement. Settle how online sales are attributed and how store results will be judged before launch.

It suits:

• technology, appliance and gaming brands ranged at JB Hi-Fi;
• brands that already buy Criteo retail media at other retailers;
• launches that need visibility on the shop floor in more than 200 stores.

It suits less:

• brands that need loyalty-based audiences, since none are described;
• advertisers who want offsite reach on social media or the open web;
• buyers who need audited, sales-matched store results today.

• The network's official name, if it has one.
• Data signals beyond onsite browsing, and whether loyalty or purchase data is used.
• Who sells the store screens to brands day to day, and Retail Media Works' exact role.
• Minimum spend, rate cards and media revenue.
• Whether the arrangement also covers The Good Guys, which JB Hi-Fi Limited owns.

1. Criteo, "JB Hi-Fi launches Australia's first Consumer Electronics Retail Media Network with Criteo" (Sydney, 10 February 2026; web page dated 9 February 2026 UTC). https://www.criteo.com/news/press-releases/2026/02/jb-hi-fi-launches-australias-first-consumer-electronics-retail-media-network-with-criteo/
2. Broadsign, "Broadsign partners with JB Hi-Fi to accelerate Retail Media Network" (Sydney, 22 April 2026; blog dated 21 April 2026). https://broadsign.com/blog/broadsign-partners-with-jb-hi-fi-to-accelerate-retail-media-network/
3. B&T, "JB Hi-Fi Taps Broadsign To Build & Scale Retail Media Network" (22 April 2026). https://www.bandt.com.au/jb-hi-fi-taps-broadsign-to-build-scale-retail-media-network/
4. JB Hi-Fi Limited, "JB Hi-Fi Limited Full Year 2026 Results", ASX announcement (17 August 2026). https://announcements.asx.com.au/asxpdf/20260817/pdf/072tcftkrg6j8r.pdf
5. PPC Land, "JB Hi-Fi picks Broadsign to power its 200-store retail media network" (26 April 2026). https://ppc.land/jb-hi-fi-picks-broadsign-to-power-its-200-store-retail-media-network/