Kohl's Media Network: how Kohl's retail media works and how to buy it

Kohl's changed its ad engine mid-stream. Microsoft's PromoteIQ powered KMN's onsite ads until Kohl's chose Koddi. A message to advertisers described the choice as the result of a "thorough review and evaluation of the marketplace". All accounts and campaigns moved to Koddi on 3 August 2025 (Adweek, 28 July 2025). Brands that ran campaigns before August 2025 should not compare old and new reports without checking definitions. The two platforms are profiled at Koddi and Microsoft PromoteIQ.

Kohl's frames KMN as an agency, not just ad space. Its 2022 release calls KMN an "in-house retail media agency" that turns Kohl's data, loyalty program, media buys and sales channels into revenue (Kohl's, 21 July 2022). In practice that means a managed service. The offsite list, from influencer ads to streaming audio, is broader than many networks of its size offered in 2022.

Kohl's does not report ad income on its own line. Its annual report puts "third-party advertising on our website" inside other revenue, together with credit card income and gift card breakage. Other revenue was $752 million in 2025, down from $836 million (Kohl's 10-K, FY2025). Kohl's said the fall came from credit revenue, so the advertising trend cannot be read from the total.

Beauty is the growth corner. Accessories, which include Sephora at Kohl's, rose 2.0% to $3.1 billion in 2025 while every other category fell (Kohl's 10-K, FY2025). Whether beauty brands in those shops can buy KMN placements is not stated; see the Sephora profile.

Onsite. Sponsored products, brand pages, email ads and Kohl's App push notifications, as listed in 2022. Koddi now serves the onsite ads.

Offsite. Paid social and influencer ads, display, video and streaming audio, a form of offsite media.

In-store. Kohl's has not published an in-store media offer.

KMN uses Kohl's omnichannel customer data and loyalty program. In 2022 Kohl's cited more than 65 million customers, website visits above 1.7 billion a year and more than 1,100 stores (Kohl's, 21 July 2022). It added cross-targeting and omnichannel data integration that year. Brands receive audiences and reports, not customer records.

Kohl's announced closed-loop measurement in 2022, linking ads to sales. It has not published the method, the attribution window or any accreditation. After the move to Koddi, ask which metrics changed. The parts of a network's reporting stack are explained in retail media network architecture.

1. Contact KMN through Advertising.Kohls.com or your Kohl's merchant.
2. Start onsite with sponsored products on your own items.
3. Add email and app placements for launches and seasonal events.
4. Extend offsite with social, influencer or audio if you need reach.
5. Agree measurement before launch, including store sales and the Koddi-era metric definitions.

It suits:

• apparel, footwear, home and beauty brands sold at Kohl's;
• brands wanting a managed, agency-style service;
• advertisers seeking offsite reach with retailer data.

It suits less:

• brands not stocked by Kohl's;
• advertisers needing published self-serve tools or rate cards;
• buyers who require audited measurement.

• KMN's launch date and revenue.
• The current format list after the 2025 platform change.
• Whether self-serve buying exists on Koddi for Kohl's.
• Whether Sephora at Kohl's placements are sold through KMN.
• Current customer and loyalty member counts from a primary source.

1. Kohl's, "Kohl's Expands Advertising Opportunities with Kohl's Media Network" (21 July 2022). https://s204.q4cdn.com/271435555/files/doc_news/2022/07/1/Kohls-Expands-Advertising-Opportunities-with-Kohls-Media-Network-2022.pdf
2. Kohl's Corporation, Investor Day press release, Form 8-K Exhibit 99.2 (7 March 2022). https://www.sec.gov/Archives/edgar/data/885639/000119312522067934/d256691dex992.htm
3. Kohl's Corporation, Form 10-K for fiscal 2025 (filed 19 March 2026). https://www.sec.gov/Archives/edgar/data/885639/000119312526115982/kss-20260131.htm
4. Adweek, "EXCLUSIVE: Koddi Says It Has Snagged Kohl's Retail Media Business from Microsoft" (28 July 2025). https://www.adweek.com/commerce/exclusive-koddi-says-it-has-snagged-kohls-retail-media-business-from-microsoft/
5. Kohl's Corporation, "Kohl's Names Christie Raymond Chief Marketing Officer", Form 8-K Exhibit 99.1 (15 August 2022). https://www.sec.gov/Archives/edgar/data/885639/000095017022017387/kss-ex99_1.htm