Koddi retail media: commerce media platform, SSP, pricing model and alternatives

Koddi began in travel. In the early 2010s it built tools to help hotels win placements on metasearch sites, and it still runs Koddi Enterprise for hotel and travel advertisers (Koddi, about). Its own timeline shows the move to commerce media: Koddi Ads launched in 2020, retail and restaurant clients followed in 2021, and a first top-10 retailer signed in 2022.

Today Koddi offers three things to a commerce media network. First, an ad platform for onsite, offsite and in-store media, with media planning, shared budgets and reporting. Second, Koddi SSP, which it calls the first SSP to serve sponsored listings, display, in-store screens and audio programmatically (company claim, Koddi). Third, people: consultants, ad ops staff and engineers who can run parts of the network.

Koddi says four of the eight billion-dollar commerce media networks have chosen it (company claim, 2024, Koddi, about). It does not name them.

The SSP is the part that is new to retail media. Most retailers sell sponsored products only through their own console. Koddi plugs into the network's existing auction and lets outside DSPs bid as well. For Wolt Ads, Koddi says the SSP "integrates directly into Wolt's existing auction and product architecture" rather than routing traffic to an outside exchange (PPC Land, 31 May 2026).

The network keeps control. Koddi says networks set buyer access and marketplace rules, and buyers keep their own targeting and attribution windows (Koddi SSP).

Worked example. A snack brand already buys video on The Trade Desk. Through the Koddi integration, its trader can add Gopuff sponsored product placements to the same plan, bid in the same tool and see the results next to its other channels. Gopuff's floor prices and ad rules still apply. Before October 2025 the brand would have needed a separate Gopuff contract and console (PPC Land, October 2025).

The list of buying tools has grown fast:

The data flows behind such paths are set out in retail media network architecture.

Koddi does not publish prices, and no dated trade report of its fee model was found. A network using the SSP should ask two separate questions: what Koddi charges for the platform, and what share of each programmatic sale goes to Koddi and to the buyer's DSP. Both affect the network's take rate.

Strengths

• A programmatic door to onsite inventory. The Trade Desk, SA360 and Teads can all buy Koddi-powered sponsored listings.
• Multi-vertical. Retail, delivery, travel and franchise brands run on the same company's tools, which suits networks outside classic retail, such as those in airline and hotel media.
• Services included. Koddi offers ad ops and consulting for networks that lack staff.
• Retail media experience in the team. Harsh Jiandani, formerly chief revenue officer of PromoteIQ, joined Koddi as chief commercial officer in 2023 (Digiday, 7 October 2024).

Limits

• Few named retailers. Koddi's headline retail claim is anonymous; the named onsite clients are mostly delivery and travel apps.
• Programmatic onsite is young. The first DSP path opened in October 2025 (PPC Land), and buyer uptake figures are not public.
• No public price or certification. Neither fees nor a measurement audit are published.
• Travel heritage. Retail is Koddi's second vertical, added in 2021 by its own account.

• The four "billion-dollar commerce media networks" Koddi says it serves.
• Ownership and investors.
• Pricing and the fee split on programmatic sales.
• The date Tractor Supply began using Koddi; Koddi's blog describes a joint talk at Advertising Week New York without giving a start date.
• The B1 page's note that Koddi contributed to IAB Europe's travel measurement work; the IAB Europe page was not re-read for this profile.

1. Koddi, home page (accessed 9 November 2026). https://koddi.com/
2. Koddi, "About us" (accessed 9 November 2026). https://koddi.com/about/
3. Koddi, "SSP for publishers" (accessed 9 November 2026). https://koddi.com/ssp-for-publishers/
4. Koddi, news (accessed 9 November 2026). https://koddi.com/news/
5. Koddi, "Koddi expands omnichannel commerce media with TikTok and OpenAI Ads integrations" (accessed 9 November 2026). https://koddi.com/blog/koddi-expands-omnichannel-commerce-media-with-tiktok-and-openai-ads-integrations/
6. Koddi, "Retail media growth strategy: lessons from Tractor Supply" (accessed 9 November 2026). https://koddi.com/blog/retail-media-growth-strategy/
7. PPC Land, "TTD enables programmatic retail media buying through Koddi partnership" (11 October 2025, on the announcement of 9 October 2025). https://ppc.land/ttd-enables-programmatic-retail-media-buying-through-koddi-partnership/
8. PPC Land, "Wolt Ads opens programmatic inventory to brands through Koddi SSP" (31 May 2026). https://ppc.land/wolt-ads-opens-programmatic-inventory-to-brands-through-koddi-ssp-in/
9. PPC Land, "Koddi brings its commerce media network inside Search Ads 360" (18 June 2026). https://ppc.land/koddi-brings-its-commerce-media-network-inside-search-ads-360/
10. PPC Land, "Teads gains programmatic access to Wolt and Gopuff ad slots via Koddi" (11 October 2026). https://ppc.land/teads-gains-programmatic-access-to-wolt-and-gopuff-ad-slots-via-koddi/