Usercentrics CMP and Cookiebot: TCF 2.3 and 2.4, GPP, Google certification and pricing

Usercentrics runs two consent brands side by side. The Usercentrics CMP is the broader product, with separate offers for web, mobile apps and connected TV. Cookiebot is the older, web-only product from Cybot, a Danish company founded in 2012 that merged with Usercentrics in September 2021 (Usercentrics, About us).

The group is large for a CMP vendor. It said in October 2025 that it had passed €100 million in annual recurring revenue with 45% growth and a profit (company claim, Usercentrics, About us). In January 2026 it bought MCP Manager, a New York gateway that controls which AI tools reach company data. That deal sits outside consent, but it shows where new product money is going.

Usercentrics is also active in policy. It co-founded the European CMP Association in Brussels on 20 March 2026, with Didomi, iubenda and Axeptio (Didomi, 22 May 2026).

Both products work the same way on a website. A script loads, finds the visitor's region, shows the matching banner and holds back tags until the visitor chooses. The choice then flows to Google tags through Consent Mode and to ad tech vendors through a TC String.

The two products differ in reach and in GPP. Usercentrics says its App CMP "already supports GPP" while the Web CMP's GPP support is "coming soon", and it describes the US National section as its US approach (Usercentrics, GPP for US businesses). Cookiebot's pricing page does not mention GPP at all (Cookiebot pricing). A website that needs GPP strings for US traffic today should test this point first.

Both brands publish prices, which is rare among larger CMPs. Usercentrics charges by monthly sessions, in euros before VAT (Usercentrics pricing, accessed 9 November 2026):

Cookiebot charges per domain by the number of subpages. It has a free plan for one domain with up to 50 subpages, and paid plans "start from €7 per month" (Cookiebot pricing). Google's partner directory lists Cookiebot tiers of €7, €15, €30, €50 and €90 a month (Google CMP Partner Program). Both brands offer a 14-day trial. Note the TCF point: on Usercentrics, TCF v2.4 starts at the €30 Pro plan, and on Cookiebot it needs a Premium plan.

Strengths

• Public prices. A small publisher can cost a CMP without a sales call (Usercentrics pricing).
• Google status for both brands. Both are certified CMPs and Gold members of Google's Consent Mode partner programme (Google; Google CMP Partner Program).
• Web, app and TV in one company. The Usercentrics CMP holds IAB registration for all three surfaces.

Limits

• GPP gap on the web. The Usercentrics Web CMP did not yet write GPP strings on 9 November 2026, by the company's own account (Usercentrics GPP page).
• TCF only on paid tiers. Free and entry plans do not include the IAB framework, so ad-funded sites must budget for a higher plan.
• Two products to choose between. Cookiebot is web-only and priced by subpages; Usercentrics is priced by sessions. Comparing them takes care.

• A Usercentrics or Cookiebot release note confirming TCF 2.4 went live before the 23 October 2026 web deadline. Pricing pages list it as a feature.
• Which US state sections the App CMP writes beyond US National. The support article could not be accessed.
• Where consent records for either product are stored.
• Named customers, and the price of the Usercentrics CTV CMP.

1. IAB Europe, CMP list (JSON, lastUpdated 5 November 2026). https://cmplist.consensu.org/v2/cmp-list.json
2. Google Ad Manager Help, "Google consent management requirements for serving ads in the EEA, the UK, and Switzerland" (certified CMP list, accessed 9 November 2026). https://support.google.com/admanager/answer/13554116
3. Google, "CMP Partner Program" (accessed 9 November 2026). https://cmppartnerprogram.withgoogle.com/
4. Usercentrics, Pricing (accessed 9 November 2026). https://usercentrics.com/pricing/
5. Usercentrics, About us, company history (accessed 9 November 2026). https://usercentrics.com/about-us/
6. Usercentrics, "Global Privacy Platform (GPP) for U.S. Businesses" (accessed 9 November 2026). https://usercentrics.com/us/global-privacy-platform/
7. Cookiebot, Pricing (accessed 9 November 2026). https://www.cookiebot.com/en/pricing/
8. Didomi, "Didomi is a founding member of the European CMP Association (ECMPA)" (22 May 2026). https://www.didomi.io/blog/didomi-european-cmp-association
9. IAB Europe, "TCF Policies v5.0.b and Specifications v2.4: confirmation of the timeline" (16 July 2026). https://iabeurope.eu/wp-content/uploads/TCF_V-CMP_comms_TCFpoliciesV5.0.bAndSpecificationsV2.4ConfirmationOf-theTimeline_160726_IABEurope.pdf