Retail and Commerce Media Events Calendar 2027: summits, dates and cities

Scope. Conferences where retail media or commerce media is the main topic or a named track, plus the large retail and advertising shows where retail media networks present and announce products. What a retail media network is, and why these events matter, is covered on the retail media hub.

Inclusion rules. A row for the coming year appears only when the organiser's own website gives the dates. We do not take dates from listing sites or vendor blogs. Where an organiser has not announced next year's dates, we show its latest edition in a separate reference table and say so. Each row cites the page we read and the date we read it.

Cadence. We check every organiser page monthly and record changes in the changelog. Corrections from organisers are welcome through the contact page.

Columns. The interactive table shows six columns by default: Event, Dates, City, Organiser, Focus and Link. Venue, Format, Status and Last verified sit behind the column menu. The markdown tables below show all columns that are filled.

These events matter for retail media but had no 2027 dates on the organiser's site on 9 November 2026. The 2026 dates show the usual season.

Dataset: /datasets/retail-media-events-calendar.csv, 23 rows, one row per event edition, CC BY 4.0. Columns: event_name, edition_year, organiser, start_date (ISO 8601), end_date, city, country, venue (n/d where unknown), format, focus, status (confirmed, past edition, not announced), source_url, last_verified (ISO 8601). The CSV mirrors both tables above.

People searching for a "retail media summit UK" find three different events, run by three organisers. IAB UK's Retail Media Growth Summit is the trade body's event, held as a half-day session at CodeNode in London on 10 June 2026 (IAB UK). RetailX ran its Commerce Media Festival, which includes Retail MediaX, in London on 14 May 2026 (RetailX). SMG's Retail Media Leadership Summit is a two-day retreat at Oakley Court in Windsor, held on 14 and 15 October 2026 (SMG).

None of the three had published 2027 dates when we checked. If they keep their 2026 pattern, expect London events in May and June and the Windsor retreat in October. Treat that as a pattern, not a date. A fourth event, a Retail Media Summit linked to Retail Gazette, appears on listing sites with an October 2026 date marked "to be confirmed". We could not find the organiser's own page, so it is not in the tables.

The Commerce Media Brand Summit is built for brand marketers rather than networks. Its 2027 edition runs on 1 and 2 March at The Whitley Hotel in Atlanta, with a hotel room block open until 8 February 2027 (WBR venue page). The IAB's Connected Commerce Summit, dated 20 April 2027, covers commerce media from the trade body's side (IAB events). Its city was not on the events page when we checked.

Commerce Media Days is a Dataxis series that sits inside its wider NXT Media Days brand, next to CTV Ad Days. Dataxis describes the Los Angeles edition as covering digital commerce advertising "from online retail to DOOH" (Dataxis, accessed 9 November 2026). Its calendar listed a Brazil edition on 1 December 2026 in São Paulo but no 2027 dates (Dataxis calendar).

For the wider commerce media context, including banks, airlines and delivery apps, see commerce media in 2027.

1. Pick one anchor show per half-year. NRF or Shoptalk Spring in the first half; Groceryshop or DMEXCO in the second. These are where retailers announce partnerships and new networks.
2. Add one specialist event. The Commerce Media Brand Summit, P2PI's Retail Media Summit or the IAB Connected Commerce Summit offer smaller rooms and deeper sessions.
3. Match the event to the decision. If you are choosing an in-store partner, InStore Ignite and Groceryshop carry the most store media content; the formats themselves are explained in in-store retail media.
4. Bring the questions measurement teams ask. Standards change between events. IAB Europe's in-store proposals were open for comment until 23 October 2026 (IAB Europe, 17 September 2026). The baseline rules are in retail media measurement standards explained.
5. Check deal news before you travel. Vendors and networks may have changed owners since you booked. The retail media consolidation tracker lists the 2026 deals, and the retail media networks directory lists who is live.

• Retail Media Network Forum 2026. We found no organiser page for an event of this name. If you know the organiser, tell us through the contact page and we will add it.
• City for IAB NewFronts 2027 and the IAB Connected Commerce Summit 2027. The IAB events page gives dates only.
• 2027 dates for P2PI's Retail Media Summit, IAB UK, RetailX, SMG and Commerce Media Days. Not announced on 9 November 2026.
• Shoptalk's own site refused our automated check, so Shoptalk dates come from the shared event list on Shoptalk Europe and Groceryshop pages, run by the same organiser.

1. Consumer Technology Association, CES 2027 (accessed 9 November 2026). https://www.ces.tech/
2. National Retail Federation, NRF 2027: Retail's Big Show (accessed 9 November 2026). https://nrfbigshow.nrf.com/
3. IAB, Events (accessed 9 November 2026). https://www.iab.com/events/
4. Path to Purchase Institute, events home (accessed 9 November 2026). https://events.p2pi.com/
5. Path to Purchase Institute, Retail Media Summit 2026, venue (accessed 9 November 2026). https://events.p2pi.com/retailmediasummit2026/venue
6. WBR, Commerce Media Brand Summit 2027 (accessed 9 November 2026). https://commercemediabrandsummit.wbresearch.com/
7. WBR, Commerce Media Brand Summit 2027, venue (accessed 9 November 2026). https://commercemediabrandsummit.wbresearch.com/venue
8. Shoptalk Europe 2027, with Shoptalk group event dates (accessed 9 November 2026). https://www.shoptalkeurope.com/
9. Groceryshop 2027 (accessed 9 November 2026). https://groceryshop.com/
10. World Retail Congress 2027 (accessed 9 November 2026). https://www.worldretailcongress.com/