Identity and Privacy

Osano CMP: TCF and GPP support, Google Consent Mode, the no-fines pledge and pricing

Published November 10, 2026 · Last updated November 10, 2026
Next review: 9 February 2027

The Osano CMP is the consent management module of Osano, an Austin, Texas privacy software company that is a public benefit corporation. It runs consent banners on websites and in iOS and Android apps. IAB Europe lists Osano as TCF CMP 279 for the web, and Google lists it as a certified CMP (IAB Europe CMP list, 5 November 2026).

Contents

At a glance

Company: Osano, Inc., a Public Benefit Corporation (Osano, About)
Headquarters: Austin, Texas, US (PR Newswire, 5 December 2023)
Founded: October 2018, by Arlo Gilbert and Scott Hertel (Osano, About)
Ownership: Private and venture-backed; $25 million Series B led by Baird Capital (CIO Influence, 10 August 2023)
Product category: Consent management platform (CMP) inside an all-in-one privacy platform
What it does: Shows region-specific banners, blocks scripts until consent, records consent and handles data subject requests
Deployment model: SaaS with a website script, a Swift SDK for iOS and an Android SDK (Osano plans)
Pricing model: No prices on Osano's site; Google's directory lists Free, Plus and Premier tiers (Google CMP Partner Program)
Key integrations: Google Consent Mode v2, Google Tag Manager, IAB TCF and GPP strings (Osano docs)
Publicly named customers: Lattice and Fender (Osano plans)
Standards supported: TCF CMP 279 for web; GPP strings (sections n/d); Google certified CMP 279
Last verified: 9 November 2026

Field	Osano
Company	Osano, Inc., a Public Benefit Corporation (Osano, About)
Headquarters	Austin, Texas, US (PR Newswire, 5 December 2023)
Founded	October 2018, by Arlo Gilbert and Scott Hertel (Osano, About)
Ownership	Private and venture-backed; $25 million Series B led by Baird Capital (CIO Influence, 10 August 2023)
Product category	Consent management platform (CMP) inside an all-in-one privacy platform
What it does	Shows region-specific banners, blocks scripts until consent, records consent and handles data subject requests
Deployment model	SaaS with a website script, a Swift SDK for iOS and an Android SDK (Osano plans)
Pricing model	No prices on Osano's site; Google's directory lists Free, Plus and Premier tiers (Google CMP Partner Program)
Key integrations	Google Consent Mode v2, Google Tag Manager, IAB TCF and GPP strings (Osano docs)
Publicly named customers	Lattice and Fender (Osano plans)
Standards supported	TCF CMP 279 for web; GPP strings (sections n/d); Google certified CMP 279
Last verified	9 November 2026

What it does

Osano aims at companies that want one privacy tool rather than several. The platform covers consent, data subject requests, data mapping, vendor risk and assessments. Its plans page also pitches a switch from OneTrust, with a migration check and guided move (Osano plans).

The company stands out for two promises. It calls itself the first data privacy platform that is also a B Corporation. It also offers a "No Fines. No Penalties." pledge (company claim, Osano, About). The pledge has limits, as the Consent Mode section shows.

Osano has changed since its Series B. It bought WireWheel, an enterprise privacy assessment vendor, on 5 December 2023 (PR Newswire). On 14 July 2025, co-founder Arlo Gilbert announced that Bobby Jaffari would replace him as CEO (Osano, 14 July 2025).

How it works

A site owner adds one script. Osano finds the visitor's location by IP address, shows the right banner and language, and applies the matching legal model. Osano says it stores encrypted consent records in EU and US regions (company claim, Osano plans). For apps, the same consent setup runs through its iOS and Android SDKs.

Google Consent Mode has two setups in Osano's docs. The "Osano-Centric" basic mode is the one Osano recommends. The "Google-Centric" advanced mode, it warns, "renders the Osano 'No Fines, No Penalties' Guarantee null and void" (Osano, Google Consent Mode v2). Teams that want Google's modelled conversions from advanced mode should weigh that trade.

Ad tech signals are optional. The same doc tells publishers to "enable the IAB EU TCF 2.x Framework" in the configuration, under a heading that names TCF 2.2. US state logic covers laws such as CCPA, CPA and CTDPA (Osano plans); our US state privacy laws tracker lists those laws.

9 of 9 rows

Density


IAB Europe TCF registration	CMP ID 279, "Osano, Inc., A Public Benefit Corporation", active, web only	IAB Europe CMP list, 5 November 2026
TCF v2.3 (Disclosed Vendors)	n/d: docs say "TCF 2.x" and TCF 2.2	Osano docs
TCF v2.4 (web deadline 23 October 2026)	n/d: no public statement found	IAB Europe letter, 16 July 2026
GPP sections	"IAB TCF/GPP strings" offered; sections n/d	Osano plans
GPP US National v3 (merged 4 November 2026)	n/d	none
Google certified CMP (EEA, UK, Switzerland)	Yes, "Osano CMP", ID 279, web	Google Ad Manager Help
Google Consent Mode v2	Basic and advanced setups; Google CMP Partner, Silver tier	Osano docs; Google CMP Partner Program
Platforms	Web, iOS, Android; CTV n/d	Osano plans
Hosting and data residency	Encrypted records in EU and US regions (company claim)	Osano plans

IAB Europe TCF registration

Status on 9 November 2026: CMP ID 279, "Osano, Inc., A Public Benefit Corporation", active, web only
Source: IAB Europe CMP list, 5 November 2026

TCF v2.3 (Disclosed Vendors)

Status on 9 November 2026: n/d: docs say "TCF 2.x" and TCF 2.2
Source: Osano docs

TCF v2.4 (web deadline 23 October 2026)

Status on 9 November 2026: n/d: no public statement found
Source: IAB Europe letter, 16 July 2026

GPP sections

Status on 9 November 2026: "IAB TCF/GPP strings" offered; sections n/d
Source: Osano plans

GPP US National v3 (merged 4 November 2026)

Status on 9 November 2026: n/d
Source: none

Google certified CMP (EEA, UK, Switzerland)

Status on 9 November 2026: Yes, "Osano CMP", ID 279, web
Source: Google Ad Manager Help

Google Consent Mode v2

Status on 9 November 2026: Basic and advanced setups; Google CMP Partner, Silver tier
Source: Osano docs; Google CMP Partner Program

Platforms

Status on 9 November 2026: Web, iOS, Android; CTV n/d
Source: Osano plans

Hosting and data residency

Status on 9 November 2026: Encrypted records in EU and US regions (company claim)
Source: Osano plans

Download JSON

Table by AdSovereign, CC BY 4.0.

Ownership and material events

4 of 4 rows

Density


October 2018	Founded by Arlo Gilbert and Scott Hertel	Osano, About
10 August 2023	$25 million Series B led by Baird Capital	CIO Influence
5 December 2023	Completes acquisition of WireWheel	PR Newswire
14 July 2025	Bobby Jaffari named CEO; Gilbert steps aside	Osano

October 2018

Event: Founded by Arlo Gilbert and Scott Hertel
Source: Osano, About

10 August 2023

Event: $25 million Series B led by Baird Capital
Source: CIO Influence

5 December 2023

Event: Completes acquisition of WireWheel
Source: PR Newswire

14 July 2025

Event: Bobby Jaffari named CEO; Gilbert steps aside
Source: Osano

Download JSON

Table by AdSovereign, CC BY 4.0.

Pricing

Osano's own plans page shows no prices on 9 November 2026; it offers a demo and a 30-day trial. Google's partner directory lists Osano tiers: Free for up to 5,000 visitors a month, Plus at $199 a month and Premier from $549 a month (Google CMP Partner Program, accessed 9 November 2026). Treat those as directory figures, not a quote, and check which tiers include TCF.

Strengths and limits

Strengths

Clear US focus. State-by-state opt-out language and a data subject request module suit companies whose main risk is US privacy law.
Region choice for records. Osano says consent records can sit in EU or US regions (Osano plans).
A written pledge. The "No Fines. No Penalties." promise is unusual among CMP vendors, though it depends on setup.

Limits

Web-only TCF registration. Its IAB registration does not cover apps or TV, unlike OneTrust or Didomi (IAB Europe CMP list).
Unclear TCF version. Public docs still name TCF 2.2, and we found no note on 2.3 or 2.4.
Advanced Consent Mode voids the pledge. Osano says so in its own docs.
No public price list on its site. Figures come from Google's directory.

Alternatives

OneTrust: the enterprise suite Osano most often positions against.
Usercentrics and Cookiebot: web and app CMPs with prices on their own sites.
Open-source CMPs (Klaro, Orejime): self-hosted banners for sites without ad tech needs.

For US traffic, test the strings Osano writes with the GPP consent string decoder. GPP and TCF implementation for engineers explains how they reach a bid request. Related pages sit on the identity and privacy hub.

What we could not verify

TCF 2.3 and 2.4 status. Osano's docs site renders by script, and its release notes list titles only.
Which GPP sections Osano writes, and its plan for US National v3.
Whether the directory prices match Osano's contracts, and which tier includes the TCF.
CTV support, and any funding after the 2023 Series B.

FAQ

Does Osano support TCF 2.3?

Osano is a registered TCF CMP (ID 279, web) and a Google certified CMP (IAB Europe CMP list). Its public docs refer to "TCF 2.x" and TCF 2.2, so ask Osano to confirm Disclosed Vendors support and the 2.4 rollout.

How much does Osano cost?

Osano's site lists no prices. Google's partner directory shows a free tier up to 5,000 monthly visitors, Plus at $199 a month and Premier from $549 a month (Google CMP Partner Program).

Does advanced Consent Mode affect Osano's guarantee?

Yes. Osano's docs say the advanced, "Google-Centric" setup voids its "No Fines, No Penalties" guarantee, and recommend basic mode (Osano docs).

Sources

IAB Europe, CMP list (JSON, lastUpdated 5 November 2026). https://cmplist.consensu.org/v2/cmp-list.json
Google Ad Manager Help, "Google consent management requirements for serving ads in the EEA, the UK, and Switzerland" (certified CMP list, accessed 9 November 2026). https://support.google.com/admanager/answer/13554116
Google, "CMP Partner Program" (accessed 9 November 2026). https://cmppartnerprogram.withgoogle.com/
Osano, About (accessed 9 November 2026). https://www.osano.com/company/about
Osano, Plans (accessed 9 November 2026). https://www.osano.com/plans
Osano Docs, "Google Consent Mode v2" (accessed 9 November 2026). https://docs.osano.com/en-US/osano/article/yOVrqej2-google-consent-mode-v2
Osano, "Taking Osano to the Next Milestone (and Beyond)", by Arlo Gilbert (14 July 2025). https://www.osano.com/articles/taking-osano-to-the-next-milestone-and-beyond
PR Newswire, "Osano Makes Strategic Acquisition of WireWheel" (5 December 2023). https://www.prnewswire.com/news-releases/osano-makes-strategic-acquisition-of-wirewheel-expanding-enterprise-grade-capabilities-of-industrys-leading-data-privacy-platform-302005022.html
CIO Influence, "Osano Secures $25 Million Series B to Advance Data Privacy Platform" (10 August 2023). https://cioinfluence.com/security/osano-secures-25-million-series-b-to-advance-data-privacy-platform/
IAB Europe, "TCF Policies v5.0.b and Specifications v2.4: confirmation of the timeline" (16 July 2026). https://iabeurope.eu/wp-content/uploads/TCF_V-CMP_comms_TCFpoliciesV5.0.bAndSpecificationsV2.4ConfirmationOf-theTimeline_160726_IABEurope.pdf

Changelog

9 November 2026: profile drafted. TCF version and GPP sections left as n/d.

Author: Art Kukharenko, CEO, AdSovereign. Published: 10 November 2026. Last updated: 10 November 2026.

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