Identity and Privacy
Sourcepoint CMP: ownership by Didomi, TCF and GPP support, Google certification and pricing
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The Sourcepoint CMP is a consent management platform for large publishers and brands, built by Sourcepoint of New York and owned by Didomi since July 2025. It still runs under its own name and IAB Europe CMP ID 6 on web, apps and TV (IAB Europe CMP list, 5 November 2026). Didomi offers tools to migrate customers.
Contents
At a glance
Company
Sourcepoint Technologies, Inc. (IAB Europe CMP list)
Headquarters
New York, with offices in London and Berlin (Sourcepoint, About us)
Founded
2015 (Sourcepoint, About us)
Ownership
Subsidiary of Didomi; acquisition announced 8 July 2025 with Marlin Equity Partners' backing; terms not disclosed (Didomi, 8 July 2025)
Product category
Enterprise consent management platform (CMP), preference management and vendor compliance monitoring
What it does
Builds consent messages for many regulations, records choices and checks which vendors fire before consent
Deployment model
SaaS with a web script and SDKs for iOS, tvOS, Android, Android TV and Fire TV (iOS changelog; Android changelog)
Pricing model
Not published on sourcepoint.com; Google's directory lists monthly fees "starting from: 500€" (Google CMP Partner Program)
Key integrations
Google Consent Mode v2, IAB TCF and GPP, Amazon Alexa (customer story title on Sourcepoint's site)
Publicly named customers
n/d. The company claims over 200 enterprise customers (Sourcepoint, About us)
Last verified
9 November 2026
| Field | Sourcepoint |
|---|---|
Company | Sourcepoint Technologies, Inc. (IAB Europe CMP list) |
Headquarters | New York, with offices in London and Berlin (Sourcepoint, About us) |
Founded | 2015 (Sourcepoint, About us) |
Ownership | Subsidiary of Didomi; acquisition announced 8 July 2025 with Marlin Equity Partners' backing; terms not disclosed (Didomi, 8 July 2025) |
Product category | Enterprise consent management platform (CMP), preference management and vendor compliance monitoring |
What it does | Builds consent messages for many regulations, records choices and checks which vendors fire before consent |
Deployment model | SaaS with a web script and SDKs for iOS, tvOS, Android, Android TV and Fire TV (iOS changelog; Android changelog) |
Pricing model | Not published on sourcepoint.com; Google's directory lists monthly fees "starting from: 500€" (Google CMP Partner Program) |
Key integrations | Google Consent Mode v2, IAB TCF and GPP, Amazon Alexa (customer story title on Sourcepoint's site) |
Publicly named customers | n/d. The company claims over 200 enterprise customers (Sourcepoint, About us) |
Standards supported | TCF CMP 6 for web, app and CTV; GPP with US National; Google certified CMP 6 |
Last verified | 9 November 2026 |
What it does
Sourcepoint started in 2015 as an anti-ad-blocking tool for publishers and grew into a privacy platform (AdExchanger, 8 July 2025). Its founders came from ad tech: chief executive Ben Barokas founded Admeld, which Google bought in 2011 (Sourcepoint, About us). That history shows in its customer base of large media owners.
Today the product line has three parts. The CMP, listed by Google as "Sourcepoint Dialogue CMP", shows consent messages. Universal Consent and Preferences adds marketing preferences and legal document acceptance. Diagnose monitors which vendors load on a page and whether they fire before consent (Sourcepoint, About us). The company says it handles over 30 billion consumer touchpoints a month (company claim, same source).
The big change is ownership. Didomi, a former rival, bought Sourcepoint in July 2025. AdExchanger reported that the two would build one platform over about two years, and that Sourcepoint's clients sit mainly in the US, UK and Germany (AdExchanger, 8 July 2025).
How it works
Publishers set up "campaigns" for each regulation, such as GDPR with the TCF or US privacy with GPP, and attach a vendor list to each. The web script or the SDK then shows the right message and stores the result in the standard IAB keys. Sourcepoint's public SDK changelogs show the steps on mobile: GPP configuration in September 2023, US National ("USNat") support on 18 January 2024 and Consent Mode 2.0 without the TCF on 8 February 2024 (Android changelog).
TV is a real focus. The iOS SDK also builds for tvOS, and the Android SDK has fixes specific to Android TV and Fire TV from late 2025 into 2026. Google's certified list names Sourcepoint for CTV as well as web and app (Google Ad Manager Help).
Consent standards checklist
9 of 9 rows
IAB Europe TCF registration | CMP ID 6, "Sourcepoint Technologies, Inc.", active, web, mobile app and CTV | |
TCF v2.3 (Disclosed Vendors) | n/d: documentation could not be accessed | none |
TCF v2.4 (web deadline 23 October 2026) | n/d: no public statement found | |
GPP sections | US National (USNat) in SDKs since January 2024; state sections n/d | |
GPP US National v3 (merged 4 November 2026) | n/d | none |
Google certified CMP (EEA, UK, Switzerland) | Yes, "Sourcepoint Dialogue CMP", ID 6, web, app and CTV | |
Google Consent Mode v2 | Supported in SDKs since February 2024; Google CMP Partner, Bronze tier | |
Platforms | Web; iOS and tvOS (SDK 7.12.11, 2 October 2026); Android, Android TV and Fire TV (SDK 7.15.13, 8 April 2026) | |
Hosting and data residency | n/d | none |
IAB Europe TCF registration
- Status on 9 November 2026
CMP ID 6, "Sourcepoint Technologies, Inc.", active, web, mobile app and CTV
TCF v2.3 (Disclosed Vendors)
- Status on 9 November 2026
n/d: documentation could not be accessed
- Source
none
TCF v2.4 (web deadline 23 October 2026)
- Status on 9 November 2026
n/d: no public statement found
GPP sections
- Status on 9 November 2026
US National (USNat) in SDKs since January 2024; state sections n/d
- Source
GPP US National v3 (merged 4 November 2026)
- Status on 9 November 2026
n/d
- Source
none
Google certified CMP (EEA, UK, Switzerland)
- Status on 9 November 2026
Yes, "Sourcepoint Dialogue CMP", ID 6, web, app and CTV
- Source
Google Consent Mode v2
- Status on 9 November 2026
Supported in SDKs since February 2024; Google CMP Partner, Bronze tier
Platforms
- Status on 9 November 2026
Web; iOS and tvOS (SDK 7.12.11, 2 October 2026); Android, Android TV and Fire TV (SDK 7.15.13, 8 April 2026)
- Source
Hosting and data residency
- Status on 9 November 2026
n/d
- Source
none
Table by AdSovereign, CC BY 4.0.
Ownership and material events
3 of 3 rows
2015 | Sourcepoint founded | |
8 July 2025 | Didomi announces the acquisition; price not disclosed | |
October 2026 | Didomi documents tools to move Sourcepoint vendor lists and messages to its platform |
2015
- Event
Sourcepoint founded
- Source
8 July 2025
- Event
Didomi announces the acquisition; price not disclosed
- Source
October 2026
- Event
Didomi documents tools to move Sourcepoint vendor lists and messages to its platform
Table by AdSovereign, CC BY 4.0.
Pricing
Sourcepoint does not publish prices on its own site. Google's partner directory carries a pricing note instead. It says fees depend on the number of properties and on monthly page views or active users, with "monthly fees starting from: 500€" (Google CMP Partner Program, accessed 9 November 2026). Treat that as a floor for a small setup, not a quote.
Contract terms may change as customers move to Didomi. Didomi's guide says a customer must sign a migration addendum before its Sourcepoint setup can be copied across (Didomi, Sourcepoint migration).
Strengths and limits
Strengths
- Built for TV and apps. It holds IAB registration and Google certification for web, app and CTV, with SDKs for tvOS, Android TV and Fire TV.
- Vendor monitoring included. Its diagnostic tool reports cookies and pixels that fire before consent, a common audit finding (AdExchanger).
- Open SDK history. Sourcepoint publishes detailed changelogs on GitHub, so engineers can track fixes by date (iOS changelog).
Limits
- An owner with its own CMP. Didomi plans one combined platform, and offers migration tools, so the long-term future of the Sourcepoint product is open (AdExchanger).
- Thin public documentation. We could not confirm TCF 2.3 or 2.4 status because the help centre could not be accessed. Its public site still hosts a TCF v2.2 guide.
- Lowest Google partner tier. Sourcepoint is Bronze in Google's Consent Mode programme; Didomi and OneTrust are Gold (Google CMP Partner Program).
Alternatives
- Didomi: Sourcepoint's owner and the planned home for migrating customers.
- OneTrust: an enterprise suite with SDKs for Roku, Samsung and LG TVs.
- InMobi CMP (formerly Quantcast Choice): a free option for publishers on a smaller budget.
Engineers can check the GPP strings a Sourcepoint campaign writes with the GPP consent string decoder. For the route those strings take into bid requests, read GPP and TCF implementation for engineers. Related pages sit on the identity and privacy hub.
What we could not verify
- TCF 2.3 and TCF 2.4 status, against the IAB Europe timeline. The help centre at docs.sourcepoint.com could not be accessed, and the main site had no current note.
- Which US state GPP sections Sourcepoint writes, and its plan for US National v3.
- A timetable for retiring the Sourcepoint product or CMP ID 6. Neither company has published one.
- Hosting regions, named customers and any list price.
FAQ
Who owns Sourcepoint?
Does Sourcepoint support TCF 2.3 and 2.4?
How much does Sourcepoint cost?
Sources
- IAB Europe, CMP list (JSON, lastUpdated 5 November 2026). https://cmplist.consensu.org/v2/cmp-list.json
- Google Ad Manager Help, "Google consent management requirements for serving ads in the EEA, the UK, and Switzerland" (certified CMP list, accessed 9 November 2026). https://support.google.com/admanager/answer/13554116
- Google, "CMP Partner Program" (accessed 9 November 2026). https://cmppartnerprogram.withgoogle.com/
- Sourcepoint, About us (accessed 9 November 2026). https://sourcepoint.com/about-us/
- Sourcepoint, home page (accessed 9 November 2026). https://sourcepoint.com/
- Sourcepoint, ios-cmp-app CHANGELOG.md (latest entry 7.12.11, 2 October 2026). https://raw.githubusercontent.com/SourcePointUSA/ios-cmp-app/develop/CHANGELOG.md
- Sourcepoint, android-cmp-app CHANGELOG.md (latest entry 7.15.13, 8 April 2026). https://raw.githubusercontent.com/SourcePointUSA/android-cmp-app/develop/CHANGELOG.md
- Didomi, "Didomi and Sourcepoint join forces to build the future of privacy technology" (8 July 2025). https://www.didomi.io/blog/didomi-sourcepoint
- Didomi, "Sourcepoint" migration guide (accessed 9 November 2026). https://docs.didomi.io/releases-and-announcements/migrations/sourcepoint.md
- AdExchanger, "Consent Management Consolidates With Didomi's Acquisition Of Sourcepoint" (8 July 2025). https://www.adexchanger.com/privacy/consent-management-consolidates-with-didomis-acquisition-of-sourcepoint/
More sources (1)
- IAB Europe, "TCF Policies v5.0.b and Specifications v2.4: confirmation of the timeline" (16 July 2026). https://iabeurope.eu/wp-content/uploads/TCF_V-CMP_comms_TCFpoliciesV5.0.bAndSpecificationsV2.4ConfirmationOf-theTimeline_160726_IABEurope.pdf
Changelog
- 9 November 2026: profile drafted after the Didomi acquisition. TCF 2.3 and 2.4 status left as n/d.
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