Identity and Privacy

    Sourcepoint CMP: ownership by Didomi, TCF and GPP support, Google certification and pricing

    Published · Last updated
    Next review:

    The Sourcepoint CMP is a consent management platform for large publishers and brands, built by Sourcepoint of New York and owned by Didomi since July 2025. It still runs under its own name and IAB Europe CMP ID 6 on web, apps and TV (IAB Europe CMP list, 5 November 2026). Didomi offers tools to migrate customers.

    Contents

    At a glance

    Company

    Sourcepoint Technologies, Inc. (IAB Europe CMP list)

    Headquarters

    New York, with offices in London and Berlin (Sourcepoint, About us)

    Founded

    2015 (Sourcepoint, About us)

    Ownership

    Subsidiary of Didomi; acquisition announced 8 July 2025 with Marlin Equity Partners' backing; terms not disclosed (Didomi, 8 July 2025)

    Product category

    Enterprise consent management platform (CMP), preference management and vendor compliance monitoring

    What it does

    Builds consent messages for many regulations, records choices and checks which vendors fire before consent

    Deployment model

    SaaS with a web script and SDKs for iOS, tvOS, Android, Android TV and Fire TV (iOS changelog; Android changelog)

    Pricing model

    Not published on sourcepoint.com; Google's directory lists monthly fees "starting from: 500€" (Google CMP Partner Program)

    Key integrations

    Google Consent Mode v2, IAB TCF and GPP, Amazon Alexa (customer story title on Sourcepoint's site)

    Publicly named customers

    n/d. The company claims over 200 enterprise customers (Sourcepoint, About us)

    Standards supported

    TCF CMP 6 for web, app and CTV; GPP with US National; Google certified CMP 6

    Last verified

    9 November 2026

    FieldSourcepoint

    Company

    Sourcepoint Technologies, Inc. (IAB Europe CMP list)

    Headquarters

    New York, with offices in London and Berlin (Sourcepoint, About us)

    Founded

    2015 (Sourcepoint, About us)

    Ownership

    Subsidiary of Didomi; acquisition announced 8 July 2025 with Marlin Equity Partners' backing; terms not disclosed (Didomi, 8 July 2025)

    Product category

    Enterprise consent management platform (CMP), preference management and vendor compliance monitoring

    What it does

    Builds consent messages for many regulations, records choices and checks which vendors fire before consent

    Deployment model

    SaaS with a web script and SDKs for iOS, tvOS, Android, Android TV and Fire TV (iOS changelog; Android changelog)

    Pricing model

    Not published on sourcepoint.com; Google's directory lists monthly fees "starting from: 500€" (Google CMP Partner Program)

    Key integrations

    Google Consent Mode v2, IAB TCF and GPP, Amazon Alexa (customer story title on Sourcepoint's site)

    Publicly named customers

    n/d. The company claims over 200 enterprise customers (Sourcepoint, About us)

    Standards supported

    TCF CMP 6 for web, app and CTV; GPP with US National; Google certified CMP 6

    Last verified

    9 November 2026

    What it does

    Sourcepoint started in 2015 as an anti-ad-blocking tool for publishers and grew into a privacy platform (AdExchanger, 8 July 2025). Its founders came from ad tech: chief executive Ben Barokas founded Admeld, which Google bought in 2011 (Sourcepoint, About us). That history shows in its customer base of large media owners.

    Today the product line has three parts. The CMP, listed by Google as "Sourcepoint Dialogue CMP", shows consent messages. Universal Consent and Preferences adds marketing preferences and legal document acceptance. Diagnose monitors which vendors load on a page and whether they fire before consent (Sourcepoint, About us). The company says it handles over 30 billion consumer touchpoints a month (company claim, same source).

    The big change is ownership. Didomi, a former rival, bought Sourcepoint in July 2025. AdExchanger reported that the two would build one platform over about two years, and that Sourcepoint's clients sit mainly in the US, UK and Germany (AdExchanger, 8 July 2025).

    How it works

    Publishers set up "campaigns" for each regulation, such as GDPR with the TCF or US privacy with GPP, and attach a vendor list to each. The web script or the SDK then shows the right message and stores the result in the standard IAB keys. Sourcepoint's public SDK changelogs show the steps on mobile: GPP configuration in September 2023, US National ("USNat") support on 18 January 2024 and Consent Mode 2.0 without the TCF on 8 February 2024 (Android changelog).

    TV is a real focus. The iOS SDK also builds for tvOS, and the Android SDK has fixes specific to Android TV and Fire TV from late 2025 into 2026. Google's certified list names Sourcepoint for CTV as well as web and app (Google Ad Manager Help).

    9 of 9 rows

    Columns (3)

    IAB Europe TCF registration

    CMP ID 6, "Sourcepoint Technologies, Inc.", active, web, mobile app and CTV

    TCF v2.3 (Disclosed Vendors)

    n/d: documentation could not be accessed

    none

    TCF v2.4 (web deadline 23 October 2026)

    n/d: no public statement found

    GPP sections

    US National (USNat) in SDKs since January 2024; state sections n/d

    GPP US National v3 (merged 4 November 2026)

    n/d

    none

    Google certified CMP (EEA, UK, Switzerland)

    Yes, "Sourcepoint Dialogue CMP", ID 6, web, app and CTV

    Google Consent Mode v2

    Supported in SDKs since February 2024; Google CMP Partner, Bronze tier

    Platforms

    Web; iOS and tvOS (SDK 7.12.11, 2 October 2026); Android, Android TV and Fire TV (SDK 7.15.13, 8 April 2026)

    Hosting and data residency

    n/d

    none

    IAB Europe TCF registration

    Status on 9 November 2026

    CMP ID 6, "Sourcepoint Technologies, Inc.", active, web, mobile app and CTV

    TCF v2.3 (Disclosed Vendors)

    Status on 9 November 2026

    n/d: documentation could not be accessed

    Source

    none

    GPP sections

    Status on 9 November 2026

    US National (USNat) in SDKs since January 2024; state sections n/d

    GPP US National v3 (merged 4 November 2026)

    Status on 9 November 2026

    n/d

    Source

    none

    Google certified CMP (EEA, UK, Switzerland)

    Status on 9 November 2026

    Yes, "Sourcepoint Dialogue CMP", ID 6, web, app and CTV

    Platforms

    Status on 9 November 2026

    Web; iOS and tvOS (SDK 7.12.11, 2 October 2026); Android, Android TV and Fire TV (SDK 7.15.13, 8 April 2026)

    Hosting and data residency

    Status on 9 November 2026

    n/d

    Source

    none

    Download JSON

    Table by AdSovereign, CC BY 4.0.

    Ownership and material events

    3 of 3 rows

    Columns (3)

    2015

    Sourcepoint founded

    8 July 2025

    Didomi announces the acquisition; price not disclosed

    October 2026

    Didomi documents tools to move Sourcepoint vendor lists and messages to its platform

    8 July 2025

    Event

    Didomi announces the acquisition; price not disclosed

    October 2026

    Event

    Didomi documents tools to move Sourcepoint vendor lists and messages to its platform

    Download JSON

    Table by AdSovereign, CC BY 4.0.

    Pricing

    Sourcepoint does not publish prices on its own site. Google's partner directory carries a pricing note instead. It says fees depend on the number of properties and on monthly page views or active users, with "monthly fees starting from: 500€" (Google CMP Partner Program, accessed 9 November 2026). Treat that as a floor for a small setup, not a quote.

    Contract terms may change as customers move to Didomi. Didomi's guide says a customer must sign a migration addendum before its Sourcepoint setup can be copied across (Didomi, Sourcepoint migration).

    Strengths and limits

    Strengths

    • Built for TV and apps. It holds IAB registration and Google certification for web, app and CTV, with SDKs for tvOS, Android TV and Fire TV.
    • Vendor monitoring included. Its diagnostic tool reports cookies and pixels that fire before consent, a common audit finding (AdExchanger).
    • Open SDK history. Sourcepoint publishes detailed changelogs on GitHub, so engineers can track fixes by date (iOS changelog).

    Limits

    • An owner with its own CMP. Didomi plans one combined platform, and offers migration tools, so the long-term future of the Sourcepoint product is open (AdExchanger).
    • Thin public documentation. We could not confirm TCF 2.3 or 2.4 status because the help centre could not be accessed. Its public site still hosts a TCF v2.2 guide.
    • Lowest Google partner tier. Sourcepoint is Bronze in Google's Consent Mode programme; Didomi and OneTrust are Gold (Google CMP Partner Program).

    Alternatives

    Engineers can check the GPP strings a Sourcepoint campaign writes with the GPP consent string decoder. For the route those strings take into bid requests, read GPP and TCF implementation for engineers. Related pages sit on the identity and privacy hub.

    What we could not verify

    • TCF 2.3 and TCF 2.4 status, against the IAB Europe timeline. The help centre at docs.sourcepoint.com could not be accessed, and the main site had no current note.
    • Which US state GPP sections Sourcepoint writes, and its plan for US National v3.
    • A timetable for retiring the Sourcepoint product or CMP ID 6. Neither company has published one.
    • Hosting regions, named customers and any list price.

    FAQ

    Who owns Sourcepoint?
    Didomi does. It announced the acquisition on 8 July 2025 with backing from Marlin Equity Partners and did not disclose the price (Didomi). Sourcepoint still trades under its own name and IAB CMP ID 6.
    Does Sourcepoint support TCF 2.3 and 2.4?
    Sourcepoint is an active, registered TCF CMP and a Google certified CMP (IAB Europe CMP list). We could not confirm its 2.3 or 2.4 status from public documentation, so ask for the release notes and test a live string.
    How much does Sourcepoint cost?
    Sourcepoint does not publish prices. Google's directory says fees start at €500 a month and depend on properties and traffic (Google CMP Partner Program).

    Sources

    1. IAB Europe, CMP list (JSON, lastUpdated 5 November 2026). https://cmplist.consensu.org/v2/cmp-list.json
    2. Google Ad Manager Help, "Google consent management requirements for serving ads in the EEA, the UK, and Switzerland" (certified CMP list, accessed 9 November 2026). https://support.google.com/admanager/answer/13554116
    3. Google, "CMP Partner Program" (accessed 9 November 2026). https://cmppartnerprogram.withgoogle.com/
    4. Sourcepoint, About us (accessed 9 November 2026). https://sourcepoint.com/about-us/
    5. Sourcepoint, home page (accessed 9 November 2026). https://sourcepoint.com/
    6. Sourcepoint, ios-cmp-app CHANGELOG.md (latest entry 7.12.11, 2 October 2026). https://raw.githubusercontent.com/SourcePointUSA/ios-cmp-app/develop/CHANGELOG.md
    7. Sourcepoint, android-cmp-app CHANGELOG.md (latest entry 7.15.13, 8 April 2026). https://raw.githubusercontent.com/SourcePointUSA/android-cmp-app/develop/CHANGELOG.md
    8. Didomi, "Didomi and Sourcepoint join forces to build the future of privacy technology" (8 July 2025). https://www.didomi.io/blog/didomi-sourcepoint
    9. Didomi, "Sourcepoint" migration guide (accessed 9 November 2026). https://docs.didomi.io/releases-and-announcements/migrations/sourcepoint.md
    10. AdExchanger, "Consent Management Consolidates With Didomi's Acquisition Of Sourcepoint" (8 July 2025). https://www.adexchanger.com/privacy/consent-management-consolidates-with-didomis-acquisition-of-sourcepoint/
    More sources (1)
    1. IAB Europe, "TCF Policies v5.0.b and Specifications v2.4: confirmation of the timeline" (16 July 2026). https://iabeurope.eu/wp-content/uploads/TCF_V-CMP_comms_TCFpoliciesV5.0.bAndSpecificationsV2.4ConfirmationOf-theTimeline_160726_IABEurope.pdf
    Changelog
    • 9 November 2026: profile drafted after the Didomi acquisition. TCF 2.3 and 2.4 status left as n/d.

    Spotted an error? Tell us