Identity and Privacy

InMobi CMP (formerly Quantcast Choice): ownership, TCF and GPP support, Google certification and pricing

Published November 10, 2026 · Last updated November 10, 2026
Next review: 9 February 2027

InMobi CMP is the consent management platform once sold as Quantcast Choice. InMobi bought it in 2023 and now runs it for web and app publishers. IAB Europe lists InMobi as TCF CMP 10, Google certifies it, and a free Essentials tier sits beside a $20 Premium tier (InMobi, CMP Premium).

Contents

At a glance

Company: InMobi PTE Ltd (IAB Europe CMP list, 5 November 2026)
Headquarters: Singapore (Quantcast release, 16 August 2023)
Founded: Built by Quantcast as Quantcast Choice (launch date n/d); acquisition by InMobi announced 16 August 2023 (Quantcast release)
Ownership: InMobi; the former parent is the ad tech company Quantcast
Product category: Publisher consent management platform (CMP)
What it does: Shows GDPR, US state and other consent screens on sites and in apps and writes IAB consent strings
Deployment model: SaaS with a web tag (including AMP and WordPress) and SDKs for Android, iOS and Unity (InMobi CMP docs)
Pricing model: Essentials free; Premium $20 per domain or app per month, or free when the property monetises through InMobi's SSP (InMobi, Premium FAQ)
Key integrations: Google Basic Consent and Consent Mode v2, Google Tag Manager, WordPress, AMP
Publicly named customers: n/d
Standards supported: TCF CMP 10 for web and app; Disclosed Vendors segment; GPP with US National and 15 state sections; Google certified CMP 10
Last verified: 9 November 2026

Field	InMobi CMP (formerly Quantcast Choice)
Company	InMobi PTE Ltd (IAB Europe CMP list, 5 November 2026)
Headquarters	Singapore (Quantcast release, 16 August 2023)
Founded	Built by Quantcast as Quantcast Choice (launch date n/d); acquisition by InMobi announced 16 August 2023 (Quantcast release)
Ownership	InMobi; the former parent is the ad tech company Quantcast
Product category	Publisher consent management platform (CMP)
What it does	Shows GDPR, US state and other consent screens on sites and in apps and writes IAB consent strings
Deployment model	SaaS with a web tag (including AMP and WordPress) and SDKs for Android, iOS and Unity (InMobi CMP docs)
Pricing model	Essentials free; Premium $20 per domain or app per month, or free when the property monetises through InMobi's SSP (InMobi, Premium FAQ)
Key integrations	Google Basic Consent and Consent Mode v2, Google Tag Manager, WordPress, AMP
Publicly named customers	n/d
Standards supported	TCF CMP 10 for web and app; Disclosed Vendors segment; GPP with US National and 15 state sections; Google certified CMP 10
Last verified	9 November 2026

What it does

Quantcast Choice became popular as a free CMP for web publishers. When InMobi bought it, the deal release said InMobi would keep it free for existing customers and extend that to new ones (Quantcast, 16 August 2023). InMobi's stated aim was to bring the CMP into its app SDK, which it said reached 40,000 apps (company claim, same release).

InMobi's own documentation now calls the product "InMobi CMP (formerly Quantcast Choice)" (InMobi CMP docs). Google's list and InMobi's support menu use a third form, "InMobi Choice CMP". All three names describe one product with one IAB CMP ID.

The free promise still holds in part. Every site or app can use the Essentials tier at no cost, with TCF and GPP strings and Consent Mode v2. InMobi says geo-targeting, custom vendors, reporting and branding control "will now fall under Premium" (InMobi, Premium FAQ). The table below shows the split.

6 of 6 rows

Density


Price	Free, unlimited sites and pageviews	$20 per domain or app per month, or free with InMobi SSP
Where consent is collected	Worldwide setting only	Chosen regions, such as EEA or USA
Vendors	IAB vendors only	IAB and custom non-IAB vendors
Analytics	Basic	By region, device and regulation
Consent across sub-domains	No	Yes
InMobi branding on banner	Shown	Can be removed

Price

Essentials (free): Free, unlimited sites and pageviews
Premium: $20 per domain or app per month, or free with InMobi SSP

Where consent is collected

Essentials (free): Worldwide setting only
Premium: Chosen regions, such as EEA or USA

Vendors

Essentials (free): IAB vendors only
Premium: IAB and custom non-IAB vendors

Analytics

Essentials (free): Basic
Premium: By region, device and regulation

Consent across sub-domains

Essentials (free): No
Premium: Yes

InMobi branding on banner

Essentials (free): Shown
Premium: Can be removed

Download JSON

Table by AdSovereign, CC BY 4.0.

Source: InMobi, CMP Premium, updated 20 August 2026.

How it works

A publisher adds a universal tag to the site or the SDK to the app and configures themes and vendors in InMobi's portal. The tag then shows the right screen and writes the TC String, the GPP string and the legacy US Privacy String. InMobi's web changelog tracks each standard by date (InMobi, web changelog, updated 22 December 2025):

29 February 2024: Google Basic Consent and Global Privacy Control support (version 52).
4 June 2024: GPP support on the web.
21 October 2024: the Disclosed Vendors segment added to the TC String.
16 July 2025: MSPA support for ten more states, from Florida to Tennessee.
15 December 2025: a GPC message on the banner and updated IAB TCF libraries.

9 of 9 rows

Density


IAB Europe TCF registration	CMP ID 10, "InMobi PTE Ltd", active, web and mobile app (no CTV)	IAB Europe CMP list, 5 November 2026
TCF v2.3 (Disclosed Vendors)	Segment written since 21 October 2024	InMobi web changelog
TCF v2.4 (web deadline 23 October 2026)	n/d: changelog and docs still describe TCF 2.2	InMobi TCF docs, 20 August 2026
GPP sections	US National; California, Virginia, Colorado, Utah, Connecticut; plus Florida, Montana, Oregon, Texas, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee	InMobi US regulations; web changelog
GPP US National v3 (merged 4 November 2026)	n/d	none
Google certified CMP (EEA, UK, Switzerland)	Yes, "InMobi Choice CMP", ID 10, web and app	Google Ad Manager Help
Google Consent Mode v2	All seven consent types supported on web; not in Google's CMP Partner Program	InMobi, Google Basic Consent; Google CMP Partner Program
Platforms	Web (AMP, WordPress, GTM), Android, iOS, Unity	InMobi CMP docs
Hosting and data residency	n/d	none

IAB Europe TCF registration

Status on 9 November 2026: CMP ID 10, "InMobi PTE Ltd", active, web and mobile app (no CTV)
Source: IAB Europe CMP list, 5 November 2026

TCF v2.3 (Disclosed Vendors)

Status on 9 November 2026: Segment written since 21 October 2024
Source: InMobi web changelog

TCF v2.4 (web deadline 23 October 2026)

Status on 9 November 2026: n/d: changelog and docs still describe TCF 2.2
Source: InMobi TCF docs, 20 August 2026

GPP sections

Status on 9 November 2026: US National; California, Virginia, Colorado, Utah, Connecticut; plus Florida, Montana, Oregon, Texas, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee
Source: InMobi US regulations; web changelog

GPP US National v3 (merged 4 November 2026)

Status on 9 November 2026: n/d
Source: none

Google certified CMP (EEA, UK, Switzerland)

Status on 9 November 2026: Yes, "InMobi Choice CMP", ID 10, web and app
Source: Google Ad Manager Help

Google Consent Mode v2

Status on 9 November 2026: All seven consent types supported on web; not in Google's CMP Partner Program
Source: InMobi, Google Basic Consent; Google CMP Partner Program

Platforms

Status on 9 November 2026: Web (AMP, WordPress, GTM), Android, iOS, Unity
Source: InMobi CMP docs

Hosting and data residency

Status on 9 November 2026: n/d
Source: none

Download JSON

Table by AdSovereign, CC BY 4.0.

Pricing

InMobi publishes its price. Essentials is free for all apps and sites. Premium costs USD 20 per domain or app per month, and it is free for a property that monetises through InMobi's SSP (InMobi, Premium FAQ, updated 25 February 2026). A property counts as SSP-integrated once it has served at least 500 ad impressions through InMobi's SSP in the past seven days (same source). A publisher with five sites that needs region targeting would pay $100 a month at list price, unless it sells inventory through InMobi.

Two Premium features, Consent or Pay and custom GDPR consent text, were still marked "coming soon" on 9 November 2026 (InMobi, CMP Premium).

Strengths and limits

Strengths

A real free tier. Essentials includes TCF, GPP and unlimited pageviews at no cost (InMobi, Premium FAQ).
Wide US state list. InMobi's docs cover US National and 15 of the 20 state sections; Minnesota, Maryland, Indiana, Kentucky and Rhode Island are not listed (IAB Tech Lab, GPP sections).
Google certified for web and app. It meets Google's certified-CMP rule for the EEA, UK and Switzerland (Google).

Limits

Geo-targeting costs extra. Free properties can only choose "Worldwide", so every visitor sees a consent screen.
No CTV. The IAB registration covers web and app only.
Documentation lags the standard. InMobi's TCF page still describes TCF 2.2, and we found no note on TCF 2.4 (InMobi TCF docs).
Tied pricing. Premium is free only with InMobi's SSP, which links the CMP choice to a monetisation partner.

Alternatives

Usercentrics and Cookiebot: free tiers for small sites and paid plans from €7 a month with TCF 2.4.
Open-source CMPs (Klaro, Orejime): free code, but not registered for the TCF.
Sourcepoint: an enterprise option for publishers that also need CTV.

Test an InMobi string with the TCF consent string decoder, and see GPP and TCF implementation for engineers for how it reaches bidders. More pages sit on the identity and privacy hub.

What we could not verify

Whether InMobi CMP met the TCF 2.4 web deadline of 23 October 2026. The web changelog was last updated on 22 December 2025.
The date Premium launched and the date the features moved out of the free tier.
The original launch date of Quantcast Choice.
Where consent logs are stored, and how many publishers use the CMP today.

FAQ

Is Quantcast Choice still free?

Partly. The product is now InMobi CMP, and its Essentials tier is free for any site or app. Region targeting, custom vendors and detailed analytics need Premium at USD 20 per domain or app a month, or InMobi's SSP (InMobi, Premium FAQ).

Who owns Quantcast Choice now?

InMobi. The sale was announced on 16 August 2023 (Quantcast release), and InMobi PTE Ltd now holds IAB CMP ID 10. Quantcast kept its DSP and measurement business.

Does InMobi CMP support TCF 2.3?

It writes the Disclosed Vendors segment that TCF 2.3 requires, added on 21 October 2024 (InMobi web changelog). We found no public statement on TCF 2.4.

Sources

IAB Europe, CMP list (JSON, lastUpdated 5 November 2026). https://cmplist.consensu.org/v2/cmp-list.json
Google Ad Manager Help, "Google consent management requirements for serving ads in the EEA, the UK, and Switzerland" (certified CMP list, accessed 9 November 2026). https://support.google.com/admanager/answer/13554116
Google, "CMP Partner Program" (accessed 9 November 2026). https://cmppartnerprogram.withgoogle.com/
Quantcast, "InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers" (16 August 2023). https://www.quantcast.com/press-release/inmobi-acquires-quantcast-choice-to-enhance-frictionless-consent-management-for-publishers
InMobi Support Center, "InMobi CMP" overview (updated 20 August 2026). https://support.inmobi.com/choice/choice-overview/inmobi-cmp
InMobi Support Center, "CMP Premium" (updated 20 August 2026). https://support.inmobi.com/choice/inmobi-cmp-premium/inmobi-cmp-premium
InMobi Support Center, "FAQs: CMP Premium" (updated 25 February 2026). https://support.inmobi.com/choice/frequently-asked-questions-choice/premium-faqs
InMobi Support Center, "Changelog: Web" (updated 22 December 2025). https://support.inmobi.com/choice/changelog/web-changelog-cmp
InMobi Support Center, "TCF" (updated 20 August 2026). https://support.inmobi.com/choice/choice-overview/supported-frameworks/tcf
InMobi Support Center, "US Regulations under GPP" (accessed 9 November 2026). https://support.inmobi.com/choice/choice-overview/supported-frameworks/overview-gpp/us-regulations

More sources (3)

InMobi Support Center, "Google Basic Consent" (updated 20 August 2026). https://support.inmobi.com/choice/choice-overview/supported-frameworks/introduction-gbc
IAB Europe, "TCF Policies v5.0.b and Specifications v2.4: confirmation of the timeline" (16 July 2026). https://iabeurope.eu/wp-content/uploads/TCF_V-CMP_comms_TCFpoliciesV5.0.bAndSpecificationsV2.4ConfirmationOf-theTimeline_160726_IABEurope.pdf
IAB Tech Lab, GPP "Section Information" (section IDs 1 to 27, accessed 9 November 2026). https://github.com/InteractiveAdvertisingBureau/Global-Privacy-Platform/blob/main/Sections/Section%20Information.md

Changelog

9 November 2026: profile drafted under the current name, InMobi CMP, at the planned URL.

Author: Art Kukharenko, CEO, AdSovereign. Published: 10 November 2026. Last updated: 10 November 2026.

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