Retail media jobs and salaries 2027: roles, titles and posted pay ranges

The same skills appear on four sides of the market, under different titles. A network sells its inventory; a brand buys it; an agency buys it for several brands; a software company builds the tools both use.

Titles vary more than the work does. Amazon calls its sellers "sales account managers" and its campaign specialists "campaign and creative managers". Pacvue uses "strategic engagements" for account management. A job search that uses only "retail media manager" misses most of these postings.

Postings ask for three kinds of skill: selling and account growth, campaign operations, and analysis. Senior roles add one more: proving that spend caused sales.

Platform fluency. Brand and agency roles name the networks and ad types. Olipop's Amazon e-commerce manager posting, for example, asks the hire to plan and optimise Sponsored Products, Sponsored Brands, Sponsored Display and Amazon's DSP (Olipop posting, 21 October 2026). The Amazon Ads profile explains those formats.

Data skills. Analysis appears even in sales jobs. Instacart's mid-market sales executive should be able to use SQL or Tableau "without relying on analytics support" (Instacart posting, 7 October 2026). Amazon's insights and measurement lead needs "advanced SQL" (Amazon Ads posting, 9 September 2026).

Measurement and incrementality. Buyers now ask whether ads caused sales, not only whether sales followed ads. Instacart wants sellers who can "connect the dots between retail media investment and real business outcomes" (Instacart posting). Agencies such as Kepler hire data strategy managers for retail clients (Kepler posting, 29 May 2026). If incrementality is new to you, learn it before your first interview.

Selling to consumer brands. Network sales teams are often organised by category, with CPG the largest. DoorDash, Instacart and Amazon all list CPG-specific sales roles in our sample (DoorDash; Amazon Ads).

Every figure below is a base pay range that the employer posted, read from the posting on 9 November 2026. "OTE" means on-target earnings, base plus commission, where the employer published it. The first-posted date comes from the job board; some postings, such as Pacvue's, stay open for months.

How we collected these figures. On 9 November 2026 we read postings from public, robots-permitted sources only: Amazon job pages on amazon.jobs and the Greenhouse job board API for employers that use it. We kept US postings whose text names a retail or commerce media business, or whose role buys or sells retail media, and which state a pay range. We record the range as posted, with no adjustment. Walmart, Target and Kroger post jobs through systems that did not answer automated requests, so their pay is n/d here, not zero.

Three cautions apply. A posted range is what an employer expects to pay, not what anyone earns. Ranges often span several locations or levels; Instacart, for example, posts separate ranges for four groups of states. And 31 postings from 11 employers are a sample, not a survey. The full table is available as a CSV with the URL and retrieval date for each row.

The US Bureau of Labor Statistics has no retail media occupation. The table shows the groups closest to the roles above, chosen by us, with national pay for May 2025.

Source: BLS Occupational Employment and Wage Statistics, May 2025 national estimates, employer survey, annual wages, retrieved 9 November 2026.

These groups are broad. Advertising sales agents include radio and print sellers, and marketing managers include roles with no media budget. That is why the BLS medians sit below most network postings in our sample, which come from large technology and delivery companies in high-cost cities.

No published survey of retail media pay that we could find states its method and sample, so this page has no survey row. Recruiter salary guides cover broader marketing titles. Robert Half's 2027 guide projects average salary growth of 1.8% for marketing and creative positions and 3.0% for digital marketing managers. It bases its figures on placements it made and on job posting data (Robert Half, 2027 Salary Guide, accessed 9 November 2026).

Pay for retail media roles in the UK, the EU, Canada and Australia is n/d on this page. Those countries do not have the same posting rules, and we did not find sourced figures. Equity grants, which several network postings mention, are not included in any range above.

Growth is slowing, and measurement is in demand. WARC expects 2027 retail media growth of 9.8% outside Amazon, the lowest rate it has recorded (The Desk on WARC, August 2026). Postings in our sample put weight on proving results: insights and measurement leads, data strategy managers and sellers who link spend to outcomes. The retail media 2027 outlook covers the forecasts.

Networks are consolidating. DoorDash agreed on 29 October 2026 to buy Instacart for about $17 billion, with closing expected at the end of 2027 or in the first half of 2028. Until then the companies operate separately (DoorDash, 29 October 2026). How a combined ad team would be organised is not public. The retail media consolidation guide tracks deals like this, and the Instacart Ads and DoorDash Ads profiles describe each network today.

AI and agents are entering job titles. Amazon Ads posted a go-to-market role for "Agentic Commerce & AI-Powered Advertising" (Amazon Ads posting, 18 September 2026). Pacvue was hiring a vice president for AI strategy and delivery (Pacvue posting). These are titles, not proof of how much work agents now do.

Commerce media widens the field. Ride-hailing, delivery and meal-kit companies hire for the same roles as retailers, as the Lyft, DoorDash and HelloFresh postings show. Teams that bring buying in-house use similar structures; see the in-house programmatic operating model.

1. Amazon.jobs, Amazon Ads postings 10571074, 10590126, 10579345, 10501084, 10456537, 10469732, 10535533, 10596873, 10595981, 10560884 and 10554079 (read 9 November 2026). https://www.amazon.jobs/en/jobs/10571074/sales-account-manager-us-lcs-grocery
2. Instacart, postings 7572155, 8250324, 8263161 and 8120469 via the Greenhouse job board API (read 9 November 2026). https://instacart.careers/job/?gh_jid=8263161
3. DoorDash, postings 7927511, 7612643, 7895937 and 7844202 (read 9 November 2026). https://job-boards.greenhouse.io/doordashusa/jobs/7844202
4. Lyft, HelloFresh, Pacvue, CommerceIQ, Kepler Group, Podean, Harry's, Dr. Squatch and Olipop postings as linked in the table and text (read 9 November 2026). https://job-boards.greenhouse.io/keplergroup/jobs/8036342
5. California Labor Commissioner's Office, "California Equal Pay Act and Pay Transparency Law" FAQ (accessed 9 November 2026). https://www.dir.ca.gov/dlse/California_Equal_Pay_Act.htm
6. Washington State Legislature, RCW 49.58.110, "Disclosure of wage or salary range by employer" (accessed 9 November 2026). https://app.leg.wa.gov/RCW/default.aspx?cite=49.58.110
7. New York State Department of Labor, "Pay Transparency" (accessed 9 November 2026). https://dol.ny.gov/pay-transparency
8. US Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 national estimates (oesm25nat.zip, retrieved 9 November 2026). https://www.bls.gov/oes/special-requests/oesm25nat.zip
9. Robert Half, "2027 Marketing and Creative Salary Guide" (accessed 9 November 2026). https://www.roberthalf.com/us/en/insights/salary-guide/marketing-and-creative.html
10. The Desk, "WARC: Retail media ad market to top $200 billion as growth slows" (August 2026). https://thedesk.net/2026/08/warc-retail-media-ad-market-to-top-200-billion-as-growth-slows/