Casey's Access: the Casey's retail media network, explained

Casey's is a pizza chain as much as a fuel stop. It calls itself the fifth-largest US pizza chain, and its 2026 Investor Day pitched "food forward activations" that rival convenience chains and quick-service restaurants find hard to copy (Investor Day, 24 June 2026). A drink or snack brand can tie a campaign to a meal Casey's cooks in the store. Few retail media networks can sell that link.

The footprint is rural. About two-thirds of Casey's stores sit in towns of 20,000 people or fewer, and every store is company-owned and operated (Investor Day, 24 June 2026). For a brand, that means reach in small Midwest towns where few other retailers sell media. It also means a campaign runs the same way in every store, since no franchisee can opt out.

Casey's is also open about where the money goes. It says reinvested Casey's Access earnings have raised its own corporate media budget by more than 70% since fiscal 2023. It wants Access to become "a preferred performance-led retail media network" (company statements, Investor Day, 24 June 2026). Brands should read "performance-led" as a promise to report sales, and hold the team to it.

Owned digital. Casey's sells display, sponsored products and sponsored search on its website and app, plus email, SMS, app push, in-app messages, app takeovers and brand pages (P2PI, 5 June 2023). AI-enabled audio also appears in later descriptions (C-Store Dive, 25 September 2025).

Store and forecourt. Casey's lists digital menu boards, pin pads, self-checkout and coffee screens. In September 2025 it signed GSTV to run branded video on its fuel dispensers, starting that fall. Casey's said it would have over 30,000 digital screens once the rollout ends (CSP, 24 September 2025). GSTV's sales team also sells national ads on the screens, so pump inventory can reach you two ways. Screen networks of this kind are covered in programmatic DOOH platforms.

Offsite. Casey's activates audiences in paid social and programmatic media, using LiveRamp and The Trade Desk (P2PI, 5 June 2023).

Targeting starts with Casey's Rewards. Members grew by over 60% to more than 10 million during Casey's last three-year plan (Investor Day, 24 June 2026). In 2023 the launch leader said Casey's customer database had grown from 300,000 records to 14 million since 2018. He also said Casey's best guests visit more than five times a week (P2PI, 5 June 2023).

Brands receive audiences and reports, not member records. Offsite, LiveRamp connects Casey's segments to buying platforms. Ask what share of transactions carries a Rewards ID, because only those sales can be matched to ads.

At launch Casey's named IRI for closed-loop measurement, which ties ad exposure to later purchases. Onsite ads run on CitrusAd, now Epsilon Retail Media. Casey's has not published an accreditation, an incrementality method or a screen-impression formula. For pump video, ask whether impressions follow the IAB in-store standard described in retail media measurement standards explained.

1. Raise it in joint business planning. Casey's built Access around its supplier relationships, so start with your category team.
2. Begin with owned digital. Sponsored products and app placements reach Rewards members already ordering from Casey's.
3. Add store and pump screens for launches and impulse lines. Confirm whether you buy pump video through Casey's or through GSTV.
4. Extend offsite through The Trade Desk with Casey's audiences if you need reach beyond its stores.
5. Fix the measurement plan. Agree the attribution window, the Rewards match rate and how store sales are counted.

It suits:

• drink, snack and grocery brands sold across Casey's 19 states;
• brands that can pair with Casey's pizza and prepared food;
• advertisers targeting rural and small-town Midwest shoppers.

It suits less:

• brands with little Casey's distribution;
• advertisers needing self-serve buying or published rate cards;
• buyers who require accredited metrics.

• Casey's Access revenue. Casey's reports only the effect on its media budget.
• Whether a self-serve tool exists, and any minimum spend.
• Whether IRI (now part of Circana) still provides closed-loop reporting.
• Completion of the GSTV pump rollout and the current screen count.
• The current list of offsite partners beyond LiveRamp and The Trade Desk.

1. Casey's General Stores, Investor Day presentation, Form 8-K Exhibit 99.1 (24 June 2026). https://www.sec.gov/Archives/edgar/data/726958/000114036126026167/ef20076595_ex99-1.htm
2. CSP, "Casey's introducing its own retail media network" (12 December 2022). https://cspdailynews.com/company-news/caseys-introducing-its-own-retail-media-network
3. Path to Purchase Institute, "Retailer Media Networks: The Debut of Casey's Access" (5 June 2023). https://p2pi.com/retailer-media-networks-debut-caseys-access
4. C-Store Dive, "Casey's taps former Hy-Vee exec to lead retail media network" (10 January 2024). https://www.cstoredive.com/news/caseys-taps-former-hy-vee-exec-to-lead-retail-media-network/704135/
5. CSP, "Casey's partners with GSTV to scale up its retail media network at the pump" (24 September 2025). https://cspdailynews.com/technologyservices/caseys-partners-gstv-scale-its-retail-media-network-pump
6. C-Store Dive, "Casey's taps GSTV to drive engagement at the pump" (25 September 2025). https://www.cstoredive.com/news/caseys-gstv-retail-media-pump/761187/