Convenience store retail media networks: 7-Eleven, Circle K, Casey's, Wawa, Kwik Trip and the screens at the pump

Where a cell reads "n/d", no public source with a date was available to us. Company figures are the operator's own.

Frequency beats basket size. Grocery shoppers come weekly; convenience shoppers can come daily. 7-Eleven says its most loyal members shop "more than once a day" (NRF, 10 April 2024). Placer.ai found that 60.1% of Wawa's visitors came at least twice a month in May 2024, against 56% at QuikTrip and 49.7% at 7-Eleven (CSP, 10 July 2024). The trade-off is small baskets, so each trip tells a brand less than a weekly grocery shop does. The grocery side is compared in grocery retail media networks.

Fuel brings a captive audience. A driver at the pump stands next to a screen while the tank fills. Circle K's network director said at the 2026 NACS Show that chains should lean on what makes convenience different, such as fuel drawing people into the store (CSP, 12 October 2026). No grocer or pharmacy owns a surface like it.

Impulse categories dominate. Drinks, snacks and new products sell well at the counter. 7-Eleven said a C4 energy drink trial on Gulp Media brought 33% of buyers new to the brand and a 7% sales lift (company claim, NRF, 10 April 2024). 7-Eleven Australia pitches the same strength: launches and recruitment of younger shoppers (Marketing-Interactive, 30 September 2026).

Two different companies use the 7-Eleven name for retail media, which explains some confusion in 2026 coverage. In the US, 7-Eleven Inc. launched the Gulp Media Network in October 2022 with social, display and connected TV ads (NRF, 10 April 2024). It later added in-store displays and Gulp Radio, built with the audio firm Qsic and live in over 4,000 stores in November 2024 (C-Store Dive, 14 November 2024).

The launch reported in late September 2026 is a separate network in Australia, Anytime Media @ 7-Eleven (Supermarket News, 6 October 2026). It covers more than 760 stores and the My 7-Eleven loyalty program, with store screens rolling out now and expanding in 2027.

Circle K. Alimentation Couche-Tard relaunched Circle K's network as Full Circle Media in August 2026, calling it "a more mature platform" with better targeting and measurement (C-Store Dive, 20 August 2026). It spans pump media, store screens, checkout displays, the app, the Inner Circle loyalty program, SMS and email.

Casey's. Casey's Access launched in early 2023 and now sells display, sponsored products, app takeovers and AI-enabled audio (C-Store Dive, 25 September 2025). In autumn 2025 it added GSTV video on dispensers at its 2,900 stores. Casey's says it has gathered over six billion data points from shoppers (company claim, same source).

Wawa. Wawa launched the Goose Media Network in February 2024 with ads on its website, app and video at the pump. It built the network with Publicis Sapient, Epsilon and CitrusAd (C-Store Dive, 28 February 2024). Placer.ai also measured Wawa's average store visit at 11.4 minutes in early 2024, against 4.6 minutes on its website (CSP, 10 July 2024).

Kwik Trip runs 919 stores, some as Kwik Star, in Illinois, Iowa, Minnesota and Wisconsin (CSP, 11 May 2026). Its retail media manager said the chain brought sales and content in-house about two and a half years earlier and pitches in-store impressions to CPG brands. Kwik Trip has a senior manager for retail media sales and talks publicly about how partners must earn investment (CSP, 12 June 2026). We found no public detail on its formats, partners or measurement.

QuikTrip has not announced a branded network in the sources we could check. It appears in this page only through Placer.ai's loyalty comparison.

Below the top chains, launches are steady. RaceTrac's Trac Media Group (October 2026), Love's Media Group (October 2025), Weigel's Milk Crate and Loop's LoopConnect Media all arrived within about a year (C-Store Dive, 28 October 2026). Smaller chains can start with less. A NexChapter partner told C-Store Dive that a loyalty program and a website are enough to begin (C-Store Dive, 10 June 2025).

Pump screens are sold three ways. A chain can run its own, as Circle K does. It can let a network such as GSTV sell the screens, as Casey's does. Or it can join a dispenser maker's network, such as Dover's 4CourtMedia, which sells national ads and lets the retailer add its own offers (C-Store Dive, 18 December 2025).

The model matters to buyers. A chain-run screen can use the chain's loyalty data. A shared network adds reach across brands of fuel but may not carry any one retailer's data. Ask which you are buying. How screen networks are bought programmatically is covered in programmatic DOOH platforms, and in-store formats in in-store retail media.

Measurement rests on loyalty purchases. A campaign is closed-loop only for buyers who scan a rewards account, so ask what share of transactions does that. 7-Eleven reports new-to-brand and new-to-category shares and sales lift from its C-Shopper data (NRF, 10 April 2024).

Pump and store screens are counted like other in-store media. The IAB and IAB Europe in-store standards of 3 December 2024 define store zones, including the area outside the door, and base impressions on footfall and ad plays (IAB, 3 December 2024). The rules are summarised in retail media measurement standards explained.

1. What share of transactions carries a loyalty ID? That share is the part of sales the network can measure.
2. Whose pump screens are these? Chain-run, a shared network such as GSTV, or a dispenser maker's network.
3. How are pump impressions counted? Ask for the formula, the footfall source and whether it follows the December 2024 in-store standard.
4. Which stores and states are included? Footprints differ widely, from Kwik Trip's four states to Circle K's national estate.
5. Who runs the technology? Several chains use Epsilon's platform; others run in-house teams. How the parts fit together is shown in retail media network architecture.

1. CSP, "U.S. convenience-store count declines for second year, NACS reports" (26 January 2026). https://cspdailynews.com/company-news/us-convenience-store-count-declines-second-year-nacs-reports
2. C-Store Dive, "RaceTrac adds retail media network" (28 October 2026). https://www.cstoredive.com/news/racetrac-adds-retail-media-network/872944/
3. C-Store Dive, "Circle K relaunches its retail media network" (20 August 2026). https://www.cstoredive.com/news/circle-k-relaunches-its-retail-media-network/828306/
4. C-Store Dive, "Casey's taps GSTV to drive engagement at the pump" (25 September 2025). https://www.cstoredive.com/news/caseys-gstv-retail-media-pump/761187/
5. C-Store Dive, "Dover Fueling Solutions launches retail media network" (18 December 2025). https://www.cstoredive.com/news/dover-fueling-solutions-4courtmedia-retail-media-network/808192/
6. Marketing-Interactive, "7-Eleven launches retail media network across 760-store footprint" (30 September 2026). https://www.marketing-interactive.com/7-eleven-launches-retail-media-network-across-760-store-footprint
7. Supermarket News (New Zealand), "7-Eleven Australia Launches Dedicated Retail Media Network" (6 October 2026). https://supermarketnews.co.nz/c-store/7-eleven-australia-launches-dedicated-retail-media-network/
8. NRF, "Inside 7-Eleven's retail media network" (10 April 2024). https://nrf.com/blog/inside-7-elevens-retail-media-network
9. C-Store Dive, "7-Eleven is on a mission to own America's largest radio station" (14 November 2024). https://www.cstoredive.com/news/7-eleven-gulp-radio-retail-media/732747/
10. C-Store Dive, "Wawa debuts retail media network" (28 February 2024). https://www.cstoredive.com/news/wawa-retail-media-network-goose-media-network/708701/