Revolut media and advertising: what Revolut sells, and what is unconfirmed

Revolut put a hard wall around its ads. They appear in one section of the app, Revolut Shops, and only for people who opted in to third-party marketing. Inam Mahmood, who joined from TikTok to build the business, called the result "a high intent audience" (The Media Leader, 5 July 2023). Most bank networks run offers across the whole app. Revolut chose a narrow, consent-first shelf.

The ambition was larger than the shelf. In April 2024 the Financial Times reported an internal goal of about £300 million of ad revenue by 2026. Head of growth Antoine Le Nel said Revolut "could become a media" business, without confirming the figure (Finance Magnates, 23 April 2024).

What Revolut has published since is thin. Its 2025 results reported $6.0 billion of revenue with no advertising line (Revolut, 24 March 2026). We found no 2026 interview, rate card or case study. Compare Klarna Ads, which reports its ad revenue every year.

Onsite. The 2023 launch added widgets, banners and carousel headers to search listings that already existed in Revolut Shops (The Media Leader, 5 July 2023). Revolut said it planned to roll the formats out to more markets.

Offsite and in-store. We found no offsite audience product, no card-linked offer program sold to brands and no physical media. For how offers-based models differ, see card-linked offers explained.

What stays inside: Revolut's account and transaction data. We found no product that sends customer records to advertisers. What advertisers receive: placement in the Shops section, seen only by customers who agreed to third-party marketing.

Revolut also publishes a tailored ads privacy notice. A search index summary of it says only customers who told Revolut they want to take part see "tailored lifestyle ads" (Revolut, tailored ads privacy notice). The page could not be accessed, so we could not read the full text. FT reporting in 2024 described targeting based on how users move through the app (FinanceFeeds, 24 April 2024).

Revolut operates mainly under UK and EU rules, where consent drives this design. The consent patterns for loyalty and payments data are compared in loyalty data and advertising consent. The US equivalent for banks is covered in GLBA and advertising with bank data.

Revolut has not described how it reports results to advertisers. In 2023, Mahmood said the aim for the year was to test with agencies and teach brands how the formats work (The Media Leader, 5 July 2023). We found no attribution method, lift study, third-party verification or published campaign result.

1. Find the sales contact. Revolut has not published an advertiser page we could reach; start through Revolut's partnerships or business contacts.
2. Confirm the market. Ask which countries and which app sections carry ads in 2026.
3. Confirm the audience size. Ask how many customers have opted in to third-party marketing in your market.
4. Agree reporting before launch. Request the metrics, the attribution window and any test design in writing.
5. Compare with peers. Set Revolut's terms against other financial media networks before you commit budget.

It suits:

• lifestyle, travel and retail brands that want young, app-first users in the UK and Europe;
• brands that value a consented audience over raw reach.

It suits less:

• buyers who need published scale, rate cards or third-party measurement;
• advertisers that want offsite audiences or card-linked offers;
• US-only campaigns.

• Whether the ad offering is still sold today, and under what name.
• Advertising revenue for any year, and whether the reported internal target was met.
• Measurement methods, technology partners and minimum spend.
• The full text and date of the tailored ads privacy notice.
• How many customers have opted in to third-party marketing.

1. The Media Leader, "Fintech challenger Revolut 'ready to experiment' with agencies on ad offering" (5 July 2023). https://uk.themedialeader.com/fintech-challenger-revolut-ready-to-experiment-with-agencies-on-ad-offering/
2. Finance Magnates, "Revolut Aims to Generate $370 Million by 2026 from Ads: Report" (23 April 2024). https://www.financemagnates.com/fintech/revolut-aims-to-generate-370-million-by-2026-from-ads-report/
3. FinanceFeeds, "Revolut to share user interactions data with ad agencies" (24 April 2024). https://financefeeds.com/revolut-taps-tiktok-exec-to-drive-300-million-ad-revenue/
4. Revolut, tailored ads privacy notice (undated; verified via search snippet, 9 November 2026). https://www.revolut.com/en-JP/legal/tailored-ads-privacy-notice/
5. Revolut, "Revolut reports record profit of $2.3bn for 2025 as revenue surges to $6bn" (24 March 2026; figures as verified in the A1 directory). https://www.revolut.com/en-AT/news/revolut_reports_record_profit_of_2_3bn_for_2025_as_revenue_surges_to_6bn/