AdGlare ad server: pricing, features, limits and alternatives

AdGlare aims at the buyer who wants an ad server that is cheap, quick to start and free of contracts. Plans are "pay-as-you-go", billing runs through Stripe, and a 14-day trial needs no credit card (AdGlare pricing). Customers can cancel up to the last day of a billing month. The pitch is the opposite of an enterprise contract.

It works for both publishers and advertisers. A publisher uses it to serve its own direct-sold campaigns. An advertiser or agency uses it as a third-party ad server to track creatives across sites. The CTV page offers a VAST tag generator for ad breaks on Roku, Fire TV, Apple and Android TV and AWS MediaTailor (AdGlare CTV).

Its privacy design is unusual. AdGlare's TCF statement says it "does not engage in Real-Time Bidding", does not build profiles across sites and relies only on consent, never on legitimate interest (AdGlare TCF policy). It uses device storage only for frequency capping, and only with consent for TCF Purpose 1. The rules behind those choices are explained in GDPR, ePrivacy and the bidstream.

A team uploads creatives, creates ad tags and places them on pages, apps or video players. AdGlare picks the campaign at request time using country, region and city, browser, device, language, dayparting, keywords, URLs and key-values (AdGlare pricing). Geotargeting uses MaxMind's GeoLite2 data, per the terms of service.

Bot filtering is listed on every plan. The feature table shows filters for general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT), but AdGlare names no accreditation or outside vendor for them (company claim). Reports range from one-dimensional on the entry plan to custom metrics and row-level data shipping on Enterprise.

AI tools can drive the platform. AdGlare's MCP server lets Claude, ChatGPT, Cursor, GitHub Copilot and Gemini "call supported AdGlare functions" (AdGlare MCP).

The plan list is public on AdGlare's pricing page. One inconsistency: the page's browser title says "Starts at $499/Month", while the plans on the same page start at $99.

Source: AdGlare pricing, accessed 9 November 2026.

The terms add usage rules. A customer may not use more than five times its average hourly ad requests; on a 1,000 million plan that cap is 7 million an hour, AdGlare's own example (AdGlare terms). Videos are capped at 60 seconds and 1280 by 720 pixels under the terms, while the pricing table allows 1080p on Enterprise. Ask which rule applies before you commit.

Marketing pages and legal terms differ in tone, and buyers should read both. The terms of service state that "the Service Level Agreement (SLA) can be considered as 'Best effort'", that support "is offered by email only", and that customers cannot view the source code (AdGlare terms). The security page says practices are "aligned with ISO 27001", which is not the same as holding the certificate (AdGlare security).

The court ordered Google to let AdX bid into rival publisher ad servers for open-web display (Memorandum Opinion, Dkt. 1858, p. 58). AdGlare would gain only if it built a bid-receiving integration, which would conflict with its stated choice not to take part in real-time bidding. For its current customers the remedies change little.

Strengths

• Low, flat price. $99 or $129 a month with no overage billing and free CDN bandwidth (AdGlare pricing).
• No contract. Monthly billing and cancellation at any time.
• Privacy-first design. No RTB, no cross-site profiles, consent-only processing under the TCF.
• Long data retention on higher tiers, up to five years.

Limits

• Unknown company. No legal entity, address or owner is published.
• "Best effort" SLA and email-only support under the terms of service.
• No programmatic demand. By design it does not connect to exchanges.
• Inconsistent details. The $499 title, video limits and ISO wording differ across pages.

• AdGlare's legal company name, registered address and owners.
• Its headquarters country; only third-party directories give one.
• Its founding year beyond its own "since 2013".
• Whether its bot filtering has any outside audit, and whether it holds ISO 27001 certification.

1. AdGlare, Plans and Pricing (accessed 9 November 2026). https://www.adglare.com/pricing
2. AdGlare, TCF Policy (accessed 9 November 2026). https://www.adglare.com/tcf
3. AdGlare, Terms of Service (accessed 9 November 2026). https://www.adglare.com/terms
4. AdGlare, Security and Compliance (accessed 9 November 2026). https://www.adglare.com/security
5. AdGlare, CTV Video Ad Server (accessed 9 November 2026). https://www.adglare.com/ctv-ad-server
6. AdGlare, MCP Server (accessed 9 November 2026). https://www.adglare.com/mcp
7. IAB Europe, Global Vendor List v3, version 184 (last updated 5 November 2026). https://vendor-list.consensu.org/v3/vendor-list.json
8. United States v. Google LLC, No. 1:23-cv-00108 (E.D. Va.), Memorandum Opinion, Dkt. 1858 (2 September 2026). https://www.courthousenews.com/wp-content/uploads/2026/09/google-judge-memo.pdf