Zitcha retail media platform: profile, pricing model and alternatives

Zitcha is built for the retailer's media team rather than for the ad auction. Its home page shows a booking calendar where in-store end caps, fridges and screens sit next to web banners and social campaigns, each with a status from "pending approval" to "delivered" (Zitcha). The point is to sell all of a retailer's media, physical and digital, from one screen.

Two layers sit on top of that. The activation layer, which Zitcha calls Orchestration, plans, approves, launches and measures campaigns. The decisioning layer, Margin Manager, forecasts and recommends media plans using merchant data such as margin and sell-through. Zitcha says Margin Manager is "live with a handful of retailers", starting with some categories (Zitcha). An AI assistant, Zitchai, builds draft plans that a person must approve.

For offsite media, Zitcha connects retailers' audiences to social and search platforms. TerryWhite Chemmart chose it in August 2024 for onsite and offsite channels including Facebook and YouTube (Zitcha, August 2024). Pharmacy networks of this kind are compared in pharmacy retail media networks.

Zitcha's customers show the pattern. Each is a retailer with several channels and many supplier brands:

Zitcha does not present itself as a sponsored products auction engine. That gap is why it partnered with Pentaleap on 10 June 2026. In the joint setup, Pentaleap runs the auction and ranks sponsored and organic products together. Zitcha's Margin Manager feeds in product-level margin data, so the winning ad also helps what sells on the shelf (Zitcha, 10 June 2026).

Example. A beauty brand's ad wins on bid and return on ad spend, but the product it promotes has thin margin for the retailer. With margin data in the ranking, a higher-margin product from the same brand can win instead. The brand still gets its sale; the retailer protects its margin.

In stores, Zitcha shows Broadsign among its integrations, so screen bookings can sit in the same plan. How store screens are bought and measured is covered in in-store retail media.

Zitcha does not publish prices, and no dated trade report of its fees was found. Ask whether fees are per seat, per channel or a share of media revenue, and whether offsite media bought through Zitcha carries a margin. Each choice changes your take rate.

Strengths

• All channels in one booking flow. In-store fixtures, screens, site and social sit in one calendar.
• Merchant data in media decisions. Margin Manager brings margin and sell-through into planning.
• Fast growth. Zitcha ranked fifth in Deloitte's Technology Fast 50 Australia for 2025 (Zitcha, 21 November 2025).
• Named retailers on three continents. Australia, the UK and South Africa all have public customers.

Limits

• Not an onsite auction engine. Sponsored product ranking needs a partner such as Pentaleap.
• Measurement sits with the retailer. Zitcha says campaigns are "measured by the retailer" and lists no certification.
• Margin Manager is early. Only "a handful of retailers" use it.
• US presence is new. The Series A in September 2024 was raised to open US offices (Zitcha); no US retailer is named in its releases.

• Zitcha's founding date and registered legal name.
• Pricing.
• Whether Coles Group and The Warehouse Group still use Zitcha; they were named in September 2024 and not since.
• Which formats Zitcha runs at Priceline Pharmacy beyond the release's general description.
• Any measurement certification.

1. Zitcha, home page (accessed 9 November 2026). https://www.zitcha.com/
2. Zitcha, "Zitcha secures A$15 million Series A funding led by VMG Partners" (30 September 2024). https://www.zitcha.com/newsroom/retail-media-innovator-zitcha-secures-a15-million-series-a-funding-led-by-vmg-partners-to-accelerate-us-expansion
3. Zitcha, "Iona Star invests in Zitcha" (1 July 2026). https://www.zitcha.com/newsroom/iona-star-invests-in-zitcha
4. Zitcha, "Zitcha and Pentaleap partner to connect retail media auctions with product relevance" (10 June 2026). https://www.zitcha.com/newsroom/zitcha-and-pentaleap-partner-to-connect-retail-media-auctions-with-product-relevance
5. Zitcha, "Ocado Retail enters new chapter of retail media with the launch of Ocado Ads" (12 September 2024). https://www.zitcha.com/newsroom/ocado-retail-enters-new-chapter-of-retail-media-with-the-launch-of-ocado-ads
6. Zitcha, "Zitcha to power Frasers Group ELEVATE retail media network" (15 May 2025). https://www.zitcha.com/newsroom/zitcha-to-power-frasers-group-elevate-retail-media-network
7. Zitcha, "Zitcha supercharges retail media network for THG Beauty" (11 July 2025). https://www.zitcha.com/newsroom/zitcha-supercharges-retail-media-network-for-ecommerce-beauty-and-wellness-leader-thg-beauty
8. Zitcha, "Priceline Pharmacy partners with Zitcha" (10 November 2025). https://www.zitcha.com/newsroom/priceline-pharmacy-partners-with-zitcha-to-bolster-retail-media-network
9. Zitcha, "TerryWhite Chemmart moves into retail media with Zitcha-powered network" (August 2024). https://www.zitcha.com/newsroom/terrywhite-chemmart-moves-into-retail-media-with-zitcha-powered-network
10. Zitcha, "Zitcha partners with one of the world's largest DIY chains" (February 2024). https://www.zitcha.com/newsroom/zitcha-partners-with-worlds-one-of-the-worlds-largest-diy-chains-to-launch-retail-media-network