StackAdapt: pricing plans, features and alternatives

StackAdapt aims at teams that need programmatic reach without an enterprise contract. The plans page targets "independent marketers and lean organizations" at the entry tier and "global enterprises" at the top (StackAdapt plans). It says more than 40,000 brands and agencies use it (company claim, same source).

The channel list is wider than most DSPs offer. Alongside display, video, CTV, audio and DOOH, StackAdapt sells email and programmatic direct mail placements and in-game ads. It also has industry pages for regulated sectors such as healthcare, finance and political advertising.

In 2026 it moved early into AI chat ads. StackAdapt announced a ChatGPT Ads pilot on 5 May 2026 and cross-channel retargeting for those ads on 27 October 2026 (StackAdapt news, accessed 9 November 2026). Advertisers can launch ChatGPT campaigns next to other media, use their own audiences, and apply contextual targeting to what users research (StackAdapt).

All channels run from one interface with shared audiences, reporting and machine-learning optimisation. At its Conversion summit on 12 May 2026, StackAdapt previewed Command Center and Ivy Studio and released AI Video Builder in beta (StackAdapt, 12 May 2026).

First-party data comes in through pixels and integrations. The Shopify connector brings in purchase history, cart activity and customer events for segments and conversion tracking (StackAdapt, 30 September 2026). Measurement includes cross-channel attribution, footfall attribution and brand lift, which Ansira cited when it picked the platform (StackAdapt, 13 August 2026).

Partners can also build on top of it. The StackAdapt API lets a company "build your own white-label programmatic advertising solution", with inventory from "over 40 exchange partners across 120,000+ sites and apps" (company claim, StackAdapt API page). How that differs from a true white-label or self-hosted DSP is covered in bidder-as-a-service vs white-label DSP vs self-hosted.

The five plans differ by service level, not by access to the core platform (StackAdapt plans, accessed 9 November 2026):

StackAdapt lists plans but no prices. Its page says "Most DSPs charge a percentage of media spend as a platform fee", then adds that StackAdapt has "no hidden tech fees" and offers self-serve, managed or hybrid support (StackAdapt plans). It does not say whether its own fee is a percentage, a flat amount or a CPM.

Two points are public. There is no minimum spend, and "Most teams hit their stride around $5k a month" (company guidance, same source). Cost "depends on your campaign budget, advertising channels, and level of support". For a buyer, that means the price is set per contract like most DSPs; compare quotes using the models in DSP pricing explained. A listed DSP's fee stack, for reference, is broken down in The Trade Desk fees explained.

Strengths

• Low entry barrier. No minimum spend lets a small team test channels before committing a large budget.
• Breadth beyond the open web. Email, direct mail, in-game and ChatGPT ads sit beside standard programmatic formats.
• Commerce data for online stores. The certified Shopify connector feeds order and cart events into targeting and measurement.
• Choice of service model. Teams can move between self-serve and managed help as plans change.

Limits

• No published rates. The plans page lists features and support, not fees, so buyers cannot compare cost before a call.
• Access is gated. Self-serve use "is subject to an application and approval process" (StackAdapt plans).
• Scale claims are self-reported. As a private company, StackAdapt files no audited figures, so the 40,000-customer number cannot be checked.
• New channels are early. ChatGPT Ads were announced as a pilot in May 2026, and Command Center and Ivy Studio were previews.

• The fee StackAdapt charges, its basis (percentage, flat or CPM) and the price of each plan.
• The 40,000-customer figure and the "over 40 exchange partners" count, both company claims (StackAdapt API page).
• The terms of the ChatGPT Ads pilot, including which markets it covers. The Business Wire release could not be accessed.
• Funding history and current investors.

1. StackAdapt, "Plans and packages" (accessed 9 November 2026). https://www.stackadapt.com/plans-and-packages
2. StackAdapt, "Company" (accessed 9 November 2026). https://www.stackadapt.com/company
3. StackAdapt, "News" (accessed 9 November 2026). https://www.stackadapt.com/news
4. StackAdapt, "ChatGPT Ads" (accessed 9 November 2026). https://www.stackadapt.com/chatgpt-ads
5. StackAdapt, "StackAdapt unveils next evolution of AI-powered proactive marketing at Conversion 2026" (12 May 2026). https://www.stackadapt.com/resources/blog/conversion-2026
6. StackAdapt, "Ansira selects StackAdapt as strategic DSP" (13 August 2026). https://www.stackadapt.com/resources/blog/ansira-partnership
7. StackAdapt, "StackAdapt strengthens e-commerce data activation with Shopify certification" (30 September 2026). https://www.stackadapt.com/resources/blog/shopify-certified-technology-partner
8. StackAdapt, "Enterprise API solution" (accessed 9 November 2026). https://www.stackadapt.com/enterprise-api-solution
9. Business Wire, "StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot" (5 May 2026; listed on StackAdapt's news page, not fetched). https://www.businesswire.com/news/home/20260505143235/en/StackAdapt-Announces-AI-Powered-Marketing-Capabilities-Through-Ads-in-ChatGPT-Pilot
10. IAB Europe, Global Vendor List v3, version 184 (last updated 5 November 2026). https://vendor-list.consensu.org/v3/vendor-list.json