Epom white-label DSP and ad server: pricing, features and alternatives

A white-label DSP is a rented platform that a buyer presents as its own. Epom's version lets an agency set "client-specific CPM rates", give each client a login, send reports under its own brand and "bill clients by a margin you decide" (Epom white-label DSP). The agency earns the gap between what it charges clients and what the media costs.

Epom pitches this at small and mid-sized buyers. It says the Light plan suits "agencies managing $5K-50K monthly" and the Pro plan agencies spending $50K or more, or teams "building proprietary ad tech" (company guidance, Epom white-label DSP). It also sells a self-serve DSP that advertisers sign up to directly, and managed services.

The second product is an ad server for ad networks, publishers, advertisers and sportsbooks. Its plans are priced by monthly impressions, and a paid add-on turns it into a basic SSP by connecting outside DSP endpoints (Epom ad server pricing).

Epom hosts everything. The customer gets a branded front end on its own domain; Epom runs the bidder, the SSP connections and the servers. Out of the box, buyers can purchase traffic from "50+ trusted sources", block weak sources, and rely on Pixalate checks that block bots (Epom white-label DSP).

Capacity is capped by queries per second. Light and Pro both allow up to 5,000 QPS; only Enterprise is unlimited (Epom DSP pricing). The Pro plan adds custom SSP setup, custom targeting and "bidstream data export", which is the closest Epom comes to handing over log-level data.

The model differs from owning a bidder. Epom keeps the code and infrastructure, and the customer rents access. The trade-offs between that, a bidder-as-a-service and a self-hosted stack are compared in bidder-as-a-service vs white-label DSP vs self-hosted. The launch steps are covered in the white-label DSP deployment guide.

Epom publishes both price lists. The DSP plans, accessed 9 November 2026 (Epom DSP pricing):

Epom adds that it "may charge a one-time payment of $500 as a set-up fee", and that custom features cost extra (Epom DSP pricing).

The 5% floor decides which number you pay. Our arithmetic from those prices: on Light, the $250 minimum applies until spend reaches $5,000 a month, and above that you pay 5%. On Pro, the $2,000 minimum applies up to $40,000 of monthly spend. At $100,000 a month, both plans cost $5,000 in platform fees, so Pro's extra cost is only felt below $40,000.

The ad server is priced separately (Epom ad server pricing, accessed 9 November 2026):

Add-ons cost $250 a month for white-labelling, $250 for premium support and $500 for advanced analytics. The SSP module costs $0.001 per 1,000 external requests, and annual payment saves 15% (same source). For how this flat-plus-percentage model compares with enterprise DSP fees, see DSP pricing explained.

Strengths

• Public prices. A buyer can model cost before a sales call, which few DSP vendors allow.
• Low entry point. At $250 a month (Epom DSP pricing), a small agency can test a branded platform without enterprise budgets.
• Margin control. Agencies set client CPMs and keep the spread, which is the point of a white-label model.
• Data export on Pro. Bidstream export gives teams their own records for audits and analysis.

Limits

• Hard capacity cap. Light and Pro stop at 5,000 QPS (Epom DSP pricing), which limits how much supply the bidder can even see.
• The fee still scales with spend. Above the floor, 5% of spend applies, so cost rises with every dollar bought.
• You rent, not own. The code and servers stay with Epom, so switching vendors means rebuilding audiences and integrations.
• Extra charges for change. Setup, custom SSPs beyond the bundle and new features can each add cost.

• Epom's founding year and owners. The copyright line suggests 2011 but is not a founding date.
• Which of the 50-plus SSPs are included, and how the list changes.
• Named customers. Case studies on Epom's site were not checked with the companies involved.
• The OpenRTB version and the format of Pro's "bidstream data export".

1. Epom, "Epom DSP Pricing" (accessed 9 November 2026). https://epom.com/pricing/dsp
2. Epom, "Epom Ad Server Pricing" (accessed 9 November 2026). https://epom.com/ad-server/pricing
3. Epom, "White-label DSP" (accessed 9 November 2026). https://epom.com/demand-side-platform/white-label
4. Epom, "Terms of Service" (accessed 9 November 2026). https://epom.com/terms-service
5. Epom, "Contact" (accessed 9 November 2026). https://epom.com/contact
6. IAB Europe, Global Vendor List v3, version 184 (last updated 5 November 2026). https://vendor-list.consensu.org/v3/vendor-list.json